Are you up to your elbows in tough business competition? Despite your strong branding, do you have difficulty when it comes to standing out? You’re certainly not the only business owner dealing with this struggle. Especially these days, having a distinctive brand is just one more incentive for standard business leads to become customers.
So how, exactly, do you start standing out? In the United States’ crowded business sphere, there are still things you can do to give your brand that extra nudge in the right direction.
When your business is going through difficult times, it’s often a good idea to take a second look at your marketing and advertising strategy. Luckily, with some well-placed inquiries, you should be able to find an advertising company that can help bring your brand’s vision to life. Companies like Clear Channel Outdoor (one of the world’s largest outdoor advertising companies) know that advertising strategies vary by industry and location, so it’s a good idea to ask lots of questions and look for unique ways to target your audience.
Whether you’re looking at changing your outdoor advertising strategy with digital billboards—a great way to gain exposure—or you’re simply trying to revamp your overall marketing strategy to make improvements over your second-quarter stats, a partner like Clear Channel Inc. might be the best way to get more eyes on your brand.
Businesses may start to fall behind the competition if their customer service efforts start to suffer. Often, there’s a common culprit: Low employee morale. Investing in an employee wellness program can help keep your team members on track. A wellness program can take many forms: It can involve physical activity, fitness challenges, healthy behavior seminars, social support, and education sessions. An employee wellness program can lead to better health outcomes and morale, especially where mental health and ongoing absenteeism are concerned. By investing in your employees’ physical health and stress management, you’re creating a team that will help you stand out.
You don’t have to go as far as to invest big bucks in a loyalty program but you can show your customers how much you value them in small, yet tangible ways. From giving out gift card rewards to repeat customers or sending out promos to new customers’ email addresses when they sign up for a campaign, finding ways to reward your customers doesn’t have to be difficult. When you take the time to give back to your clients and customers, they’ll start learning to pick you over the competition.
The Honest Policy
Customers know when you’re giving them the runaround. Imagine if you were signing up for healthcare and you were promised a specific insurance premium. Then, when the bill comes, the charge is much higher. You’d feel a little burned, wouldn’t you? It works the same way with your customers. If you’re advertising a brand new product on a billboard and a customer sees something that’s nothing like what you promised, it can damage your brand and lead to negative reviews and a bad reputation. Too many brands make promises they can’t keep. Stand out by avoiding this harmful trend.
While employee wellness and health goals are a piece of the puzzle, there are other ways to showcase your corporate responsibility. While green businesses are growing in popularity, sustainability has really taken off in the last few years. If you can find ways to give back to society, it’s going to resonate with your customers. Many businesses have been slower to pick up on these green trends so it’s a prime opportunity to one-up your competitors.
Between investing in employee health and new hires to getting your business ads on digital displays and electronic message centers, there are ways that you can stand out. It takes some ingenuity and dedication to better your brand, but it can always be done.