Most clothes don’t perform well in a demanding business environment. For professionals, finding the right business-casual wear for different environments and situations can be time-consuming.
BaronMerino wants to change that. The team have created one of the most high-performance business-casual clothing in the world.
BaronMerino is a line of premium apparel that’s business on the outside, performance on the inside. Their clothing combines Merino wool with an innovative fabric mainly used for sports underwear using a patented production process. BaronMerino is seeking to finance their first collection made of this revolutionary fabric through Kickstarter.

The collection has been designed with a classic, timeless style to outlast fashion trends and remain a relevant and vital part of your wardrobe for a lifetime.
Markus Hörtnagl, the founder of BaronMerino and his team spent two years researching, developing and testing ways to make Merino wool stronger, more durable and more comfortable without compromising all the things that make it so great.

Benefits of BaronMerino:
- Keeps you warm when it’s cold and cool when it’s hot
- Neutralizes bacteria that cause body odor
- Resists damage and stays in shape longer than pure Merino wool
- Survives more wash-cycles than pure Merino wool
- Wicks moisture from your skin and evaporates it quickly
- Ethically made in Austria
BaronMerino is currently fundraising on Kickstarter for its line of performance business-casual tops for men and women. Pullovers, blouses, polos and t-shirts are available.
To find out more about BaronMerino, visit their Kickstarter page.