As a business, you’re always on the lookout for new advertising ideas like gifts, clothing merchandise, and other low-cost options. One item you can consider are portable cooler bags, which have insulation or thermal properties that can help preserve the temperature of food like meat and fish, as well as beverages.
You can reward some of your best customers with cooler bags as a creative and thoughtful way of showing your appreciation. Moreover, portable cooler bags offer you a platform to brand and market your business with a touch of class and uniqueness. Recipients of these cooler bags can attend picnics, carry food to work, or attend fishing expeditions while showcasing your business to a new audience, thereby improving your reach.
Below are some of the creative ways to use portable cooler bags as a walking advertisement for your business:
1. Place Your Logo And Tagline On Cooler Bags
A reputable brand forms one of the greatest assets of any business operation as its steady presence can serve as a constant reminder for existing customers, and a potential hook for prospective ones. You can incorporate your business logo and tagline on portable cooler bags without having to include additional promotional copy.
Ensure the logo and the tagline have a good, reasonable, and balanced size for maximum visibility. Your brand’s colors should also be utilized on the background, writing, or the bag’s surfaces. The clever use of your brand’s elements can lead to better retention among customers.
Additionally, make sure the cooler bag you use is of high quality by working with a reputable Australian cooler bags store. A quality cooler bag is more durable, which consequently increases the longevity of the marketing period. Additionally, any business would like to associate itself with quality bags, which can indicate quality products and customer service.
Take a look at the following factors when selecting the right cooler bags for marketing purposes:
- The Materials Used: Materials used in making cooler bags range from nylon, polyurethane, polypropylene, fabric, PVC, and polyester. During the rainy or wet season, bags made of nylon work best because they tend to be waterproof.
- Internal Compartments: May customers prefer to receive items that can be of practical use and have some add-ons for convenience on the side. A portable cooler bag with additional compartments can be used to store canned beverages, solid food, and ingredients, which is a feature that will be well appreciated by customers, especially those who love to keep their things organized.
- Zippers: Ensure your preferred supplier installs a strong, flexible, and durable zipper. A good zipper also improves the bag’s the insulation qualities and increases its durability.
2. Carefully Select The Recipients Of Your Cooler Bags
The process of procuring portable cooler bags may take up a sizeable budget depending on how many you’ll be using for advertisement purposes. However, keep in mind that you’re banking on the investment to bring additional marketing opportunities and brand awareness, so it makes sense, financially, to create a list of high-profile customers who will showcase your brand for better opportunities. Repeat and loyal customers are worth the gift because they’ve got an attachment to your business, and they’ll easily endorse it to other people.
On exhibitions, conferences, field days, and trade shows, recipients can be selected from attendees who have provided contact details or have actively participated.
3. Use Cooler Bags For Seasonal Or Special Events
Marketing campaigns bear more fruit during festive periods and other special calendar days. During such occasions, clients are more relaxed or in good spirits to spend on your business products. It’s therefore wise to incorporate gifts such as portable cooler bags so your business can ride the waves of special days.
Some of the days you can utilize are:
- Business Anniversaries: Businesses can use portable cooler bags as gifts or merchandise to add color and pomp to such an event. As the business is celebrating several years in the industry, giving such bags to loyal customers, high network clients, and other notable guests can act as a special gesture of appreciation.
The business will consequently receive improved brand awareness and new reach during that period.
- National Celebrations: Your business can also participate in national celebrations like Christmas, Easter holidays, and other national days like Australia Day. Portable cooler bags are a unique gift that can also subtly market your brand.
A portable cooler bag is a unique item that businesses can utilize as gifts, as well as a marketing medium. You can include your logo, tagline, and brand elements on the cooler bag to draw new customers in and retain old ones. Selecting influential customers among your audience who will receive cooler bags can also augment your marketing efforts and brand awareness. Lastly, using cooler bags during celebrations can act as a special gesture of appreciation that can further strengthen brand loyalty among customers.