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Is Microsoft Still King for Startups?

  • Thomas Oppong
  • Sep 15, 2020
  • 3 minute read

Since the advent of the computerized business age, it’s been Microsoft leading the way in terms of software development. Indeed, it’s estimated that the vast majority of businesses – up to 95% – use some form of Microsoft software in order to process their work and collaborate on the documents and the datasets they need to push their business forward. But is Microsoft still King of the software giants in 2020, especially for startups, which are looking for dynamic software to help them launch their firms? This article aims to answer this pressing question. 

Choice in the Market

It’s true that the market is flooded, more than ever, with competitive and exciting software packages. Whether your firm is looking to build out a customer services branch that’s almost entirely automated or to build an app and website that you manage in-house, there are software services to help you manage every task under the sun. 

But the benefit of Microsoft, and the reason it’s still the go-to for many firms across the world, is that it’s centralized. Many startups in fact begin by using specific, discrete software options, sourced from the very best of the market. They neglect Microsoft, seeing it as the old hat and a little past its prime. But, as they develop, they come to realize that choice in the market isn’t everything: the familiarity and simplicity of Microsoft is often preferable to the multiplicity of other software options. 

Easy Migration

Many firms realize that Microsoft offers all they need after already having invested in other software packages and having already stored vital data on different file formats within their network. This can prevent startup founders from making the decision to move onto Microsoft and properly onboard with their 365 software package. 

Happily, there’s no need to be put off by that migration process. Thanks to services offered on the cloud, Office 365 migration is actually beautifully simple, enabling you to sit back as your files transfer into the formats recognized by Microsoft, and your team can begin using the software suite that they’re all comfortable with. The ease of this migration is, in itself, a great reason to consider Microsoft for your startup in 2020.

Collaboration 

Whether because Microsoft syncs in a centralized fashion, or because you can save and upload all of your files into the cloud with ease, Office 365 is one of the best platforms to collaborate on documents in business. For startup firms suffering from the pandemic and the resultant lockdown, this collaboration is no longer a luxury: it’s vital.

As such, we’ve seen startup businesses flock in their droves to Microsoft in recent months, tempted by the ease and the simplicity of the systems, and looking for a source of stability in difficult times. With Microsoft Teams experiencing a huge parallel boost, it’s no surprise that Microsoft is today considered the King of Collaboration, helping businesses across the country build their businesses while working from home.

Microsoft may be an old player, but it’s still the one with all the cards – a great option for startups in the modern business world. 

Thomas Oppong
Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.




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