If you own a spa, you know it is rewarding; however, it also comes with its fair share of challenges and potential setbacks. While this is true, this is an industry that is growing. As a result, now is the time to make your move and solidify your business’s presence.One of the best ways to do this is with effective marketing. Along with ensuring your spa is clean (click here to learn more about spa cleanliness) and making a great first impression on guests, you have to let people know what you offer and why you are the best. If you are ready to learn more about marketing your spa business, keep reading. Here you can find some practical and actionable tips.
Get to Know the Competition
Competitors do not have to be your enemy. These are businesses too, and they can provide you with invaluable information. For example, what is their positioning? What type of spa services do they offer? What kind of copy do they use for ads and brochures?
If you want to build your own marketing plan for your spa, you need to dissect and understand all the best elements of the competing bands.
How do you find this information? The answer is rather simple. All you have to do is visit the competition’s website or give them a call. Ask questions that a customer would ask. You can get inside information right from the source.
When you know what your competition is doing, you can say something unique in your marketing. For example, in the COVID-19 era, cleanliness is a hot topic. If the competition doesn’t discuss the extra steps they are taking to keep clients and staff safe, you should. For example, you can mention the medical-grade disinfectant, Decon 30, you are using, or new cleaning methods you have instituted.
Make the Most of Your Location and Existing Real Estate
You should take advantage of all the space you have to advertise on-site. This is because this space is very low-cost or free. For example, have you put something on the backside of your business card? If not, add something now.
Here you can add an offer, share a loyalty program, or even talk about spa disinfectant methods you use and if masks are required. You need to make sure you are capitalizing on every single marketing opportunity you have, which will help build awareness.
Use the WIFM Approach
When you describe your business in person, online, and in print, you need to think about the features. While you may be a licensed massage therapist, this is not enough. What customers want to learn about is known as “WIFM” – what is in it for me.
All the spa marketing materials you create for your business should be focused on answering this question. By using WIFM language and images (where applicable), you will make your customers want and even crave what you are offering. This is a simple trick, but a highly effective one.
Improving Your Marketing Efforts
Owning a spa is a lot of work. Right now, it is more difficult than ever before due to stay at home orders and social distancing. However, when you implement the right practices and take the right steps, you can create an effective marketing plan that is going to help you achieve the desired results for your business. Be sure to keep all the information here in mind and, if necessary, work with the professionals who can help you improve your marketing efforts for your spa business even more.
