When you run a small business, you’re always looking for new ways to get your name out there.
Much is made of the importance of digital advertising in 2020, but few companies are able to tap into everything that it provides. You don’t have to stick to PPC ads, SEO, video, and written content to create a truly successful digital marketing campaign. Exploring more creative possibilities can take you to a new level.
Today, we’re going to discuss how using audio advertising in your digital marketing strategy can propel your business to success. One of the keys to finding and retaining customers is appealing to them in new and interesting ways. Look at some of these benefits and you’ll see that audio is the perfect thing to do that.
1. Podcasts Are the Future
One of the most effective ways to get an audio advertisement out to the public is to sponsor a podcast. Podcasting has been around for nearly 15 years, growing steadily over that time to become a true media powerhouse in 2020. Companies like Spotify have begun investing hundreds of millions of dollars in the industry, so you can bet it’s going to grow even more in the future.
The beauty of podcasts is that you can use data to figure out which ones can best help you find your audience. Nowadays, there’s a podcast for every interest, so you can zero in on the perfect customer and pay to have your ad played just for them.
2. You Can Say Exactly What You Mean
With other types of advertising, you have to take great care to ensure that you’re getting the right message across. While this is true of audio advertising as well, you’re able to say exactly what you mean without having to worry about miscommunication. As long as you’ve got good copy and the right person reading it, audio advertisements are among the most effective.
To come up with great copy, you sometimes need to bring in a professional that can help you figure out what to say. A company like Phoenix SEO can provide you with great copy and help you measure your results to make your audio ads work.
3. Effective Alongside Other Methods
Audio advertisements are most effective alongside other types of digital advertising. They really help you cover all of your bases because people frequently use audio platforms when things like social media, blogging, and video ads are inaccessible to them.
This way, you can reach people when they’re exercising, driving, or running errands with your audio ads.
4. Less Skipping in Audio Advertising
Something you can never be sure of with digital advertising is whether or not your message is getting across. PPC ads can simply be ignored, while customers are given the option to skip video advertisements most of the time. With programmatic audio advertising, “skipping” isn’t as easy an option.
This is especially true on things like podcasts where the ads are weaved into the broadcast. The listener has to manually swipe through the audio in order to skip the ad, which is usually too much trouble to skip a 20-30 second advertisement. If the ad is engaging, you’ll see a higher conversion rate than other types of ads.
Get On the Audio Train
Now that you understand how effective audio advertising can really be, you can begin to integrate it into your digital marketing strategy. Before long, you’ll wonder why it took you so long to embrace this kind of advertising.