If you’re a real estate agent in the 2020s, then social media marketing (SMM) is a must to grow your business. A study by the NAR(National Association of Realtors) highlighted that buyers preferred to work with an agent 87% of the time in the home buying process. However, 44% of home buyers looked online for houses for sale. This implies that nowadays, most homebuyers do their research before speaking with an agent or a home seller. In such a scenario, you must be on top of your SMM game to stay relevant. Here are some SMM tips to keep in mind if you’re a modern real estate agent.
1) Have a structured marketing plan in place
It’s 2020, and real estate marketing is different from what it was a decade ago. You need to have a structured marketing plan, in effect a blueprint that has worked, to stand out from the competition. Use marketing plan templates to help you get started and keep track of marketing metrics to plan ahead. Be sure to carry out competitor analysis to get an idea of how you can provide your customers with more value than them.
2) Stay on top of your SEO game
Even though we are discussing SMM in this article, don’t neglect SEO tactics as organic search is still big for getting fresh leads. There are a few simple SMM tricks that you can implement that will help you boost your SEO.
3) Get customer testimonials to boost your SMM trust quotient
Testimonials are gold when it comes to building trust on the internet. That holds even in the real estate industry. Make it a point to contact your satisfied customers and ask if they’ll give customer testimonials. Use online tools such as Snappa to generate graphics from those quotes and use them in your social media posts.
4) Use Instagram to generate leads
Instagram is more than just a window into the lives of celebrities and influencers. You can potentially target millions of users who hang out there. On this platform, you can use photographs and short videos to tell your story. Be sure to use the appropriate real estate hashtags while posting your content.
5) Automate your SMM posts
To have a successful SMM strategy, you must be consistent when posting on social media. However, that may be tough to do since a real estate agent’s schedule usually changes daily. In such a scenario, use free online resources and tools to automate your social media posts. Hootsuite and Buffer are fantastic tools to help you automate your social media posts.
6) Use Facebook ads to attract potential customers
Facebook can offer you a wealth of potential customers to attract for your real estate business. Facebook paid advertising, if done right, can make a huge difference when it comes to getting access to valuable leads. Facebook ads let you target a specific audience in a particular area based upon their particular interests. This is a potent tool in any real estate agent’s SMM arsenal.
The growth of social media and digital marketing has made a substantial impact on the real estate industry. As a real estate agent, you need to use social media effectively to stay relevant today. Use the tips we’ve shared above to supercharge your SMM strategy.