Your business’ website is one of the most important ways to convey your business online and is equally as important as your social media and marketing presence. This is because a website is many first-time customers’ portal to your firm, and therefore helps them form their initial impression of your business and service. If it’s not up to scratch and leaves more to be desired, it can put them off from your company, forever.
There’s no point generating good social media marketing or working on SEO to drive traffic to your website if your site is not welcoming and has a high bounce rate – this means all that hard work in the marketing department is being wasted. To help improve your business’ website and make it an excellent part of your online presence, here are some tips for enhancing it.
Keep Everything Up to Date
An outdated website is a bad one, as it suggests that your business isn’t keeping up with the latest trends and, therefore, in the customers’ mind, isn’t offering a modern and as good of a service as your competitors. You want to update your website’s design and graphics to make sure it looks fresh and clean, so be sure to implement popular design techniques, add frequently used fonts, and swap in some new photos too.
You also want to try to ensure that your content is up to date too, meaning all articles or blog posts should still be relevant today as they were when you first wrote them. The best way to do this is to edit these posts and freshen them up with new ideas. If some of your content is now irrelevant due to the passage of time, consider deleting it if it’s not bringing in any traffic. You want your website to have the best information on your website at all times.
Translate content and copy
One of the best ways to make your website more accessible and easier to navigate for a wider audience is to translate the pages into multiple languages. This makes your business website a lot more attractive to foreign users, which can help grow your brand globally. This is also a good idea for businesses trading nationally within America, as there is a large Spanish speaking population in the country, meaning you can maximize engagement by catering to this audience.
It’s best to use professional translation services such as globalcitizenstranslation.com, instead of Google Translate as human translators are still better than machine translations.
Add more calls to action
A call to action is something that encourages a user to do something, so to generate more conversions such as leads or sales, you need to ensure that your pages on your website have these CTAs to encourage users to proceed to purchase. You want to ensure that each piece of content or copy leads to an action, so be sure to end articles by asking readers to follow social media, or to sign up to an email newsletter. Having easy-to-access buttons and links can also encourage users to engage with these actions, as it makes it easier for them to do so.