Giant inflatables, which are not necessarily just for children’s events, reveal the fun side of any event. Since they come in various shapes and sizes, they can be used for all kinds of event spaces.
There are many companies on the market that specialise in making completely custom inflatables. This means that any event can raise their profile and provide unique displays that have never been seen before!
The theme of an event typically determines the Inflatable that is used. One major benefit of inflatables is that they are so quick and easy to set up and pack down. This is because they are significantly lighter and more manoeuvrable compared to solid structures.
Apart from children’s events, inflatables can also be used in business promotions, expos, sports events, festivals, or theatrics. Having a little creativity and knowledge on what makes a good crowd-pleaser will be most advantageous. Still, custom inflatable experts can provide you with plenty of new and bold ideas.
The placement of custom inflatables matters. They do not need to occupy the whole space of a venue, but you also want it to be somewhere that is highly visible to attract attention. In this guide, we’ll take you through ways you can use to up your inflatable game.
1. Themed Lighting
Inflatables and LED lighting are like a match made in heaven, especially for events held at night.
Colours can be limited to internal lighting. But if you do your research and are prepared to spend a bit extra, you can find LED lighting that has the exact colour range that suits your event. In addition to colours, you can also change patterns and adjust colour frequencies.
Take note that the shape of the inflatable will determine the effectiveness of the lighting. More complex-shaped units may see inconsistency and varying colour intensity, which may ruin the overall aesthetics of your inflatable. In that case, it’s better to opt for external lighting since you will have better control and better results.
Inflatables can boost the image of your event by reproducing certain lighting conditions at a budget. Apart from providing lighting for night events, inflatables can create visual effects for events held during the day. An example of how can this be achieved is by covering the inflatables with reflective materials or paint.
Daytime activities, such as marathons, heavily employ decorative inflatables, which is usually located at the start and endpoint of a race.
2. Promoting Products
Other than providing perfect lighting, inflatables can be used to promote your event’s sponsor partners.
In sporting events, inflatables can be used as mascots and interactive games. They can also be used as letters to spell out the name of a participating team. Perhaps the concept of a custom inflatable can act as an exciting draw card for new sponsors, which, in turn, will give you the money you need to run a successful event and to support your team or organisation.
Using inflatables as billboards is also another way to reach a broader audience. An advantage of inflatables is that they are cost-effective over the long term. This is because they have the potential to last for years with minimal maintenance. Unlike conventional billboards, inflatables can be easily moved around during the event.
Inflatables can also be used as human billboards as some are light to carry. In crowded events, human billboards can come in handy as it’ll effectively promote the products and services, ensuring your investment does not go unnoticed.
Many people’s first thought of giant inflatables is kid’s birthday parties; nearly everyone has fond memories of the bouncing castles! The great thing is, we never seem to lose our excitement over inflatables; they are still entertaining for adults.
There are many ways inflatables can be made interactive and instill a sense of fun in the heart of every inner child–from inflatable slip and slides to inflatable bowling games, mazes, ball games, zorb tunnels, and more. Even by keeping safety at the forefront, the possibilities are endless!
Inflatables can also be used as backdrops for photos and social media posts. Placed in a strategic location with an intriguing design, you are providing a great way to create a memorable experience at your event for all attendees, while also garnering free publicity online. It’s a win-win!
4. Save Time and Money
If you are touring around the country, there’s a chance that you are transporting a huge volume of equipment and have a lot of tireless deadlines to stick to. Inflatables can pack down small, saving you not only time but also transport space and cost. This means you have the ability to focus on the more hands-on areas of your event, ensuring every guest has a memorable and meaningful experience.
Inflatables may sound like a lazy solution, but the hard work really comes down to nailing the design. If you think of something outside the box, your audience will be intrigued and entertained for hours.
Something so unique can be reused and enjoyed for many future events. This means you can use the extra cash in your budget to upgrade other areas of your event. Perhaps you can increase your seating capacity or upgrade your food and drinks selection so that your guests will leave satisfied and with a positive taste in their mouths.
The inflatable structures are equally comfortable to take down at any point, they are easy to store and cheap to maintain, and the manpower needed for these activities is also minimal.
5. Achieve Flexibility
Inflatables are used to recreate almost any event. For instance, in expos, products can be marketed using inflatables that represent the concept since almost every product can be modelled into an inflatable. This means any idea, item, or product can be shared with a broader audience. Rather than trying to draw crowds at a small stand, a marketer can use giant inflatable replicas as an attractive presentation.
You can suggest almost anything, and it can be modelled into an inflatable. You can order different types of event inflatables, but it is important to allow enough time for the creative and production process.
Depending on the type of event, budget, and targeted audience, there are many factors to consider when designing a custom inflatable. Raising your event to stand above the rest is not an easy challenge, but with the right mindset and a little bit of creativity, a unique, interactive inflatable will definitely put you ahead of the race.
If you are struggling for ideas, you can always get professional advice from the company you choose to order from. It is important to give a clear picture and provide an understanding of the event you are hosting or advertising at. Without these necessary details, your options may appear to be more limited.
Designing a successful, interactive inflatable comes down to understanding the needs and desires of the attendants. Researching your targeted audience will go a long way in helping you raise your event. Allow sufficient time to create your inflatable, because, as many artists would tell you, you cannot rush creativity!