You’ve likely positioned your business to be a customer-centric organization. While customer support and customer feedback are undoubtedly the keys to success, you also need to ensure that the employee experience is excellent as well. So, where do you start? After all, unlike offering a simple survey to your best customers, employees may be more hesitant to open up.
If you want the right people working with you as team members, you need to gain insights into what does and doesn’t succeed in your workplace. Much like sussing out the customer experience on a survey platform, you can include simple surveys in your ongoing workflow to strike operational gold.
The survey process is similar
If you’re concerned about customer feedback, a great place to start is with a simple survey. This helps boost customer support functionality and attracts the best customers to your business. While it may not seem sensible to use survey software internally, it can help you find a new way to connect with your team and spur career growth. It doesn’t have to be complicated, either. In many cases, you can go with the expert’s choice. Chances are, you’ve probably heard of SurveyGizmo in the past. Now, SurveyGizmo and Alchemer are one and the same.
With Alchemer formerly SurveyGizmo, it’s easier to gain key insights into employee wants, needs, and performance hiccups. It can be your organization’s main survey tool. With this software tool, it’s easier to use a full suite of question types to probe employees more intelligently. Alchemer also provides a lot of features that can show you early results. Once these user tools provide some identifiable information, you can use the logic of the survey to get your business into good order.
There are some terms of data collection to note and you don’t want to use survey questions that require extensive identifying info, such as financial information or passwords. If you want your business to go to the next level without spending months building employee morale, Alchemer offers monthly options that can spur on your success.
Why is employee engagement so necessary?
If you haven’t done much market research or followed a set of steps to avoid high levels of turnover, you might find yourself stuck offering limited service to customers and employees alike. While customer support is critical (nobody wants to process refunds all day), employee engagement improves productivity and general success. Take a business such as Venterra Realty, for instance. Venterra is based in the real estate market and consistently leverages market research to improve employee satisfaction. Venterra also avoids poor business ethics that could promote large levels of churn for a job applicant.
As such, Venterra has been voted a top real estate place to work by several outlets. This is due, in large part, to the type of support they offer to employees. From the interviews stage to employment, a lot of aspects of a successful business rely on employee happiness. If you want to transform your brand into a superior platform and see potential results, your employees have to come first. Use an evaluative period of time to see how better employee tools can benefit your business.
It starts with your employees
If you have indifferent customer relations team members, you’ll lose followers in the long run. If you don’t have knowledgeable techs that can provide coding assistance, you won’t be a clear standout. If your brand can’t master a new functionality or is apathetic about new tools, you won’t be able to adapt. In the next month, review some live reports and challenge yourself to make some smart changes for employees. This could be a monthly newsletter highlighting performance or a personal marketing piece that showcases a team member’s webinar evaluations. No matter what you do, try and put your employees first. It’ll make a difference.