Setting up a fundraiser for a nonprofit ,event or cause, can often feel like quite a daunting task. You want each fundraiser to feel like a custom experience but you also want to ensure that you’ll hit some of your key metrics. So, how do you guarantee that your nonprofit event succeeds? How do you increase conversion rates among potential attendees?
Well, with the right platforms and some marketing automation, you can both improve your performance record and reach more donors, with ease. Here’s what you need to know.
Improve contact center touchpoints
Any successful nonprofit knows that it’s important to maintain an effective call center. Otherwise, outbound calls that lead to opportunities are missed, and inbound calls from donors might not be answered in a timely manner. Of course, for a fundraising event, you can’t simply run an outbound call center as though you’re operating a customer service department. Instead, you should rely on call center software that allows for a greater degree of automation, and can integrate with different contact center channels like your CRM (Customer Relationship Management) and social media platforms.
Luckily, there are contact center software platforms that can help you connect with callers, and leverage advanced technology for success. Call center software platforms frequently utilize interactive voice response (IVR), predictive dialers, and multiple communication channels to help you gain caller insights, avoid unanswered calls, and improve your event’s return on investment (ROI). On top of that, a CRM integration can improve lead generation. Look for an outbound call center solution that can boost both agent productivity and customer satisfaction.
Incorporate fundraising platforms
Outside of following contact center best practices, there are other ways to improve the workflow of your nonprofit and thus develop a successful event. Platforms like Engaging Networks (found at engagingnetworks.net) are a great way for charities and other not-for-profit organizations to improve event efficiency, track analytics, and even segment different donors in new ways. The Engaging Networks platform in particular, offers a strong preview of how it improves customer interactions and benefits your support team. On top of your standard lead generation improvements, the platform almost functions like a customer relationship management tool.
Certain fundraising platforms also offer tools that can improve your email marketing and website performance. Plus, if you’re an online vendor, a great way to boost numbers for your outreach or sales team, is by incorporating an e-commerce platform with analytics segments. If you’re going to use such a platform, you should look for one that can easily route potential donors, offers live chat through their help desk, and assists you in setting up an effective donation page that leverages each of your digital channels.
Update your marketing tactics
In addition to call routing and e-commerce credit card processing, you can improve the outlook of your next event by revamping your marketing. The power of marketing automation can’t be understated, and it allows you to use customer data to improve digital engagement and connect rates. It can help you craft more exceptional customer experiences, boost lead management, and develop smarter outbound campaigns that drive memberships, set deeper relationships, and upgrade your overall operational efficiency.
You can either use new technology or rely on existing platforms to achieve your goals. Smarter marketing benefits businesses of all sizes, and the same goes for the nonprofit market as well.
Between email marketing automation, telemarketing, customer support needs, and overall agent performance, it looks as though there’s a lot that you need to consider before your next event. Sometimes, it’s okay to start off small. For instance, you could focus on answering instant messages or sending incoming calls to the right agent every time. Or, you could work to edit your email copy and subject lines to reach more attendees. No matter what you choose, it can have a notable impact on your success.