According to one study, 50% of marketing executives are looking to increase their marketing budget in 2021.
If you’re thinking about increasing your marketing budget, you should look into something known as ‘push marketing.’ That’s because this form of marketing can deliver a great ROI, especially when compared to other forms of marketing.
Keep reading, and you’ll learn how this kind of marketing can help you get great results. If you’re looking to improve your marketing ROI, you’ll soon see how ‘push campaigns’ can deliver better results.
1. What Is Push Marketing?
In simple terms, push marketing is a form of marketing that puts you directly in front of your audience.
A good example of this is a paid advertising campaign, wherein you’re actively trying to get in front of your customer. It’s worth noting that the counterpart to this form of marketing is ‘pull marketing.’
Pull marketing is different, as this kind of marketing is designed to reach customers when they’re actively looking for help. Generally, you’ll find that organic forms of marketing like blogging count as pull marketing.
2. How to Create Effective Push Campaigns
If you’re going to launch a push campaign, there are a few things you need to focus on. To begin with, make sure you’re targeting your campaigns with precision.
Push campaigns often rely on paid ads, and thus when you’re setting up these ad campaigns, ensure you’re focusing on the right audience.
If you don’t do this, your ads will be shown to an irrelevant audience, and thus nobody will interact with your ads.
Additionally, you need to think about how you can incorporate the customer journey into your ad campaigns. For instance, you need to make sure someone in the awareness stage sees a different ad to someone in the decision stage.
If you do this, your campaigns will achieve higher conversions, as the ads will now do a better job of meeting the needs of your audience.
If you want to do this properly, you’ll need to create a customer journey map. Creating this will help you identify the different stages, thereby making it easier for you to target them.
3. Use a Combination
If you want to create a great marketing campaign, it’s generally a good idea to use a combination of both push and pull marketing.
In doing so, you’ll be able to use multiple marketing channels, and this then makes it easier for you to reach your customers. You might also experience lower marketing costs, as pull campaigns are often cheaper than push campaigns.
Time to Adjust Your Marketing Campaigns?
Push marketing can be a great way to grow your business, no matter what industry you are in. As mentioned, you should try to use a combination of both push and pull marketing. Of course, you don’t have to do everything at once, as you can just slowly expand the scope of your marketing over the course of a few months.