Building a quality business website is essential for promoting your company, earning customers, and expanding your business.
Guarantee you create an effective business website by following these 10 helpful tips for success:
1. Access Resources
Access valuable resources to assist in building a business website.
A website builder, such as Wix or Squarespace, simplifies the process by offering a user-friendly experience to create websites regardless of the coding knowledge you possess.
Alternatively, WordPress, a popular platform responsible for approximately 30%-60% of new websites, offers a customizable solution for developing beautiful websites. A local web designer can contribute additional design and coding knowledge to your WordPress website to significantly improve the overall success.
2. Select a Domain Name
Select an easy-to-find and unique domain name to serve as your website’s address.
Choose a domain name that describes your business or emphasizes your company’s name. Essentially, a domain name can be anything you want as long as it’s available and beneficial for your business.
Locate a domain name provider and register your preferred name. Domain names are relatively inexpensive, costing about $10 to $15 for the initial purchase and annual registration fee.
3. Develop a Responsive Site
Develop a responsive site by ensuring your website’s compatible with smartphones, tablets, and computers.
Due to the rise of smartphones making online browsing and shopping available at anyone’s fingertips, 52.2% of the world’s website traffic comes from mobile devices. A website unsuitable for multiple devices will frustrate users and result in them opting for a competitor’s website. Pay attention to your website’s design on every type of device to create a mobile-friendly experience.
4. Choose an Easy-to-Navigate Template
Choose an easy-to-navigate template for your business website.
Select a website template by analyzing the qualities associated with excellent navigation, including:
- An organized and clearly-labeled navigation bar
- Separated sidebars
- A properly utilized footer
- Easy access to the home page
- An obvious and common arrangement of navigation tools
Understand the important elements of a website’s template and overall layout to create a user-friendly experience for your website’s visitors.
5. Establish a Consistent Brand
Establish a consistent brand using your business website’s design.
The font, color, and tone associated with your business should be incorporated into your website. Every page should utilize a similar layout and design to limit confusion and create a coherent experience for visitors.
Keeping the branding image for your business simple and consistent assists in increasing brand recognition and customer loyalty.
6. Emphasize Contact Information
Emphasize your business’s contact information to ensure prospective clients understand methods for reaching you.
Contact information, including your business address, phone numbers, social media accounts, and team members, should be prominently displayed on your website, especially if your business is dependent on communication with customers. For the best results, place your business’s contact information at the top of the home page or in the website’s footer.
7. Create Content
Create quality content to showcase on your business’s website.
Content is essential for informing potential clients about your business, products, services, and much more. Develop well-written and meaningful content for your website’s home page, “Contact” page, and “About” page. Additionally, consider starting a blog that covers helpful tips and information about your industry to further engage your website’s visitors.
8. Include a Call to Action
Include a call to action on every page of your business website.
A call to action should encourage and influence your website’s visitors to do something, whether it’s signing up for a service, purchasing a product, or following your social media. Create an easy-to-access call to action button or link to redirect your prospective clients and generate conversions, such as leads or sales.
9. Focus on Speed
Guarantee your website runs smoothly and quickly.
A slow website causes an average of 83% of people to have a negative reaction towards a brand or company, resulting in them visiting a competitor’s website instead. Regularly update your website’s software, repair glitches, and optimize visuals to increase speeds and create a better user experience.
10. Review for Accuracy
Before officially publishing your business website, review every page for accuracy.
If your website contains design or grammatical errors, visitors will assume your business is incompetent or unconcerned with quality. Carefully review the layout, content, and information presented on your website to make sure everything is correct.
