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How to Get Into the Business of Reselling White-Label SMS Platforms

  • Thomas Oppong
  • Nov 23, 2020
  • 3 minute read

Short message service is a significant channel that individuals and businesses use to communicate. There are numerous messaging apps today, but many people still prefer to communicate through SMS. And most importantly, companies like SMS for their business marketing. 

An outstanding thing about SMS is that it doesn’t need an internet connection. It is fast to send, use, and cheap. Since mobile phones became part of our daily lives, the SMS application industry continues to grow tremendously. 

You can take the opportunity to generate money through reselling white-label SMS platforms. It means, when you pick a premium online SMS service offered by Edgility, you get a platform, rebrand it and provide SMS services to your clients. 

If you are convinced and wish to resell white-label SMS platforms, consider the features of the platform. 

Let’s get started.

The platform should have these features: 

  1. Customizable 

When planning to resell a white label SMS platform, it should enable customization. You have to remove brand markings from your provider to yours and your client’s. Besides, you can add colors and logos; by redesigning the way, it suits you. 

2. Bulk texting

Texting people with your phones is not similar to white label bulk SMS. The software should allow you or your client to reach many people possible simultaneously. And many refer to thousands because that’s the significant role of the software. 

3. Keywords

Keywords help keep contacts well organized. A platform should have keywords coupled with shortcodes to help the reader perform specific actions by responding after receiving the message. 

4. Scheduled messaging

Scheduled messaging is an essential feature; it helps you automate the sending text process. You can set a specific time you want to distribute SMSes. An advantage is that it can help reach individuals and groups. 

5. Reporting

You need to have a platform that can track various KPIs. It helps determine the success of an SMS campaign. The record reported needs to include delivered messages, read messages, and answering texts. An excellent platform has a reporting dashboard that displays all the info elegantly. 

6. Contact Management 

A great platform offers the users a well-organized contact. That means all the contact details should be available; number, name, and address. Moreover, the platform should segment contacts to their subcategories; it becomes easy to search. 

7. Two-way SMS

Many businesses would settle for one-way mobile communication. However, the white label bulk SMS should provide two ways; it can send and receive replies. 

However, these replies are in the form of shortcodes that can be used to achieve a certain actions. Therefore, if planning to become a white label SMS platform seller, many will prefer a two-way. 

The Bottom Line

Becoming a white label SMS platform seller is an excellent way to make money. Marketing agencies will look for something they can use to reach their clients and improve their marketing campaigns easily. The most significant option is to have a white label SMS platform. SMS is a great marketing strategy because, after you send, 98% will read within three minutes. It’s an excellent opportunity for businesses because SMS, reminders, and alerts are effective. And with a white label SMS platform, they can do more.  

Thomas Oppong
Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.




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