‘Your website’s first impression is always the last impression’ – and 94% of the first impression comes from your website design. If your website isn’t designed perfectly, you will lose so many new clients due to first impression syndrome.
In 2019, there were 1.5 billion active websites available on the internet, and if you assume that there were 0.1% of total websites working in your niche, still competition is very high for you. Thus, you can’t go online without an attractive and engaging website – period.
However, if you lack creative bones and don’t know how to make your website a stunning piece of art and functionality, we are going to share a few tips to bling your website design to obtain a wow effect.
Tips to Design a Stunning Website
There are plenty of different ways to spice up the aesthetic appearance of your business website, but some of the sure shot tricks for quick results are –
1. Keep your Website Layout Neat
Consider your website as your wardrobe, and now, imagine, you have two minutes to get ready for your work, but you can’t find your work outfit in your cluttered wardrobe. How will you feel at that exact moment? Obviously annoyed!
Similarly, your visitors will feel when they can’t find the required information on your website. But, unlike you, they have the option to go somewhere else and find the information. Thus, keep your website layout neat and clean. From the proper navigation tools to the information presentation way – everything has to be neat.
2. Use Pictures to Narrate a Story
Who doesn’t like a good story? Nobody, so you should take leverage from the emotional, statistical, and informative pictures to tell a story to your viewers. You can use original and engaging images to convey your website’s message because images talk louder than words.
For instance, if you have a travel website, you can use images to tell your travel story. On the contrary, if you have a B2B website, you can use infographics to capture the attention of your users. With photos, you can convey an emotion to your users, which words sometimes fail to stimulate.
3. Strong and Clear CTA
What you want your site visitors to do on your website? Do you want them to buy a product or subscribe to your newsletter? You need to define your purpose to your visitors because they won’t know your motive unless you tell them. Thus, you should design your website in a way that a new visitor will instantly understand the purpose of your site.
If you want your visitors to subscribe to your monthly newsletter, you should clearly add ‘Subscribe Now’ or ‘Sign Up Now’ buttons on your site. The call to action button text has to short and direct. If you want people to take action on your site, give them a proper message to do so!
4. Use Less Is More Content Theory
If you don’t have an attractive content layout on your site, 38% of visitors will migrate from your website. Now, content is king; thus, you have to add relevant content to your website, but it doesn’t mean that you should swamp your website with the content. Don’t overcrowd your site with the content.
You need to write short and crisp content that can convey a message in a few words. Nobody wants to navigate through a clutter of content to find relevant information. Even if your website has a little white space, you should keep the content portion less.
5. Clutter-Free Homepage
The homepage is one of your website’s most important pages; thus, you need to design it very carefully. While designing the homepage, always make sure that the layout has to be clean and simple. When someone lands on your homepage, he or she should easily understand your products or services. If your homepage layout is overwhelming, it is enough to drive visitors away.
If your website’s bounce rate has been increasing even after making so many efforts, you should make some adjustments to your website design. With simple site design modifications, you can easily retain your visitors. Just think from a visitor’s perspective while designing your website – the rest will automatically work in your favor.