By the year 2021, worldwide retail e-commerce sales will reach $4.9 trillion. It is no surprise that e-commerce has been booming since the start of the pandemic. With government mandated closures and lockdowns, brick-and-mortar stores across the United States have had to pivot their strategy online.
To outline the numerous benefits of becoming your own boss through e-commerce, we spoke to the mega online retailer, LAV Direct. As a company that strongly believes in helping everyday people experience the reward of having their own home-based businesses, LAV Direct outlined some of the benefits that their members have seen since breaking into the world of e-commerce.
LAV Direct is a company that was founded in 2016 to sell t-shirts online. However, the brand has since grown into a major online retailer. LAV Direct members have seen incredible results in generating their own passive income online, working from anywhere in the world, and taking a ‘hands-off’ approach to running their own business. While the benefits of signing up for a membership are numerous, the company is here to outline some of the highlights of running your own at-home business.
Benefits of E-Commerce
E-commerce is defined as any commercial transaction conducted online. Unsurprisingly, as e-commerce eliminates the need for a physical space, there is a reduced number of overhead costs for the business owner. As a result, your business will be able to save money on rent, maintenance, employees, to name a few. Additionally, thanks to the low cost of hosting platforms, it is easy for anyone to start their own business online.
As your business starts to grow, it is much easier to ramp up your spending to increase product offerings, features, and targeted advertising—unlike a traditional store which requires opening multiple locations and increasing your overhead costs and risk. At LAV Direct, a membership provides anyone with unlimited access to high-quality products at deeply discounted rates. However, they also allow you to generate a passive income without ever having to invest in purchasing products wholesale, housing stock, or managing shipping and logistics.
In addition to the low overhead costs of owning an e-commerce business, you’re also able to keep track of the analytics of anyone who visits your site. Customer data insights allow you to collect, measure, and act on your website traffic. It is immensely difficult to glean additional insights about your target demographic as a brick-and-mortar store. However, with an e-commerce store, you’re able to collect data about your customers including geographics, gender, and other psychographics, allowing you to pivot your strategy accordingly.
Work From Anywhere in the World
One of the greatest benefits cited by LAV Direct members is that they are able to run their e-commerce business from anywhere in the world with a WIFI connection. Originally founded to help other single mothers cut costs, a LAV Direct membership allows you to work from home—a major benefit to families looking to cut costs and dictate their own schedule.
Working from home allows you to save money and create a schedule that allows you the freedom to prioritize the things that really matter. The ability to earn money while you sleep is a major driver for anyone looking to become their own boss through e-commerce. The ‘passive’ aspect of e-commerce is particularly appealing, as it allows you to leverage technology to be able to grow and expand your business.
LAV Direct explains that one of the biggest benefits of building an e-commerce business is that it allows you to expand your geographic reach far beyond your local community. In October 2020 alone, almost 4.66 billion people were active internet users—this encompasses roughly 59% of the total global population. Building an e-commerce business allows you to take full advantage of this global audience without ever having to leave your home.
Of course, despite the low overhead costs, data analytics, and global reach, running your own e-commerce business is not without its fair share of hard work. LAV Direct explains that despite the seamless coordination of their membership program—allowing members to take a ‘hands-off’ approach to shipping and logistics—it still requires passion, dedication, and hard work to see exceptional results.
The benefit of working with LAV Direct, however, is that they are there to support you along the way. With dedication and focus, anyone can generate a passive income online with their seamless membership opportunities.