Once you start a business, you will need to also start up a website for that business in order to promote it and allow people to access it. Of course, once you launch your website, you want people to notice it and the way to do that is to get it ranking highly on Google. Specifically, Google’s SERP, which stands for search engine results page. You want your website to be among the top sites that people see on the SERP when they search for terms related to your business.
The way to get your site ranking highly on the SERP is with SEO, which stands for search engine optimization. SEO is all about improving the ranking of websites so that they get to the top of the first page of the SERP. There are some SEO techniques that you can do yourself, but if you want the full benefits of SEO, then you should contact an SEO agency to help you. The experts at the agency will help to boost ranking and help your business to thrive.
Optimize Your Website
Website optimization involves quite a few different things such as improving its load speeds and implementing responsive design. Fast load speeds are important because data shows that users will be discouraged from checking out a website if its load speeds take three seconds or longer. There are many things that can be done to improve a website’s loading speed such as reducing the file sizes of the images on the site, or choosing a reliable web hosting provider. So be sure to invest in the things that will make your website faster.
Responsive design means that a website can work on mobile devices just as well as it can on PCs. This is important because many people use their smartphones to browse the web, so if your website does not work well on mobile, then you are missing out on thousands of potential customers.
Invest in Great Content
“Content is king” is a popular saying in the SEO industry and it means that high quality content can help to improve a website’s ranking. The reason is that great content keeps visitors engaged and interested in the website, which increases lead generation and customer conversion.
Content is also vital because it is where many of the important keywords are placed. Keywords are the search terms that people look for when they search for certain services or products. If your website implements those keywords organically throughout its content, then that increases the chances that the site will show up high on the SERP when people use those keywords.
Take Care of Your Links
This involves two primary actions, link building and fixing broken links. Link building involves using inbound links to improve your site’s authority because Google is more likely to display a site that it views as authoritative. Inbound links, aka backlinks, are links from other sites that link back to yours; these links help to establish your site as an authority on a particular subject, which helps to boost your authority and your Google ranking.
Broken links that cause a 404 error when clicked on are not only annoying and inconvenient, but they can also hurt your Google ranking. That is why you should regularly perform a link audit to check if your site has any broken links so that you can get rid of them.
There are many ways to improve the Google ranking of your website and these are just a few of them, though they are among the most important. They are also relatively easy to do, but you should nonetheless consult with an SEO agency to make sure that they, as well as other vital techniques, are thoroughly and properly implemented.