Adults spend half of their day interacting with media. A lot of that media, especially in 2020, has been related to the news.
News outlets serve as purveyors of topical information for diverse swaths of domestic and global populations. Whether people are trying to understand what’s going on politically or what products to buy, chances are, they have 2 or 3 trusted media sources they turn to that keep them informed.
Therein lies the value of hiring a quality press release writing service.
For your business’ big announcements to get picked up by the news media, chances are, you’re going to need to release a notice to the press in hopes of them sharing your story. While some people opt to undergo that process of crafting a press release solo, others work with professionals.
Keep reading to discover the pros and cons of contracting a press release writer.
Pro – Press Releases Done Right
When you hire a press release writing service like Ereleases or other local professionals, you can rest assured that your press release will get done right. That’s important for a couple of reasons.
For starters, sloppy press releases make your company look unprofessional. That can affect your company’s perception with consumers and media professions/other business to business partners. A second reason why your press release’s efficacy matters is that professionals who craft releases correctly have a higher chance of getting your releases noticed by search engines.
As with all things on the internet, better search engine visibility means more eyeballs.
Pro – Heightened Chances of Media Pickup
Any time somebody puts out a press release, they do so in hopes of the media picking up that release and choosing to report on it. You can be sure that professional media publications aren’t going to bother with releases that are crafted in an unprofessional manner.
Badly written releases tell the media that your company may be poorly run and them sharing information about you stands to make them look bad.
Con – Professionals Cost Money
Learning how to write a press release and publishing them on your own behalf will undoubtedly save you money. When people forgo hiring professional services for savings reasons though, we always ask them, “What’s your time worth?”
If it’s going to take you hours to research and write releases, does the opportunity cost you’ve lost investing that time dwarf what you could have paid a writer for better work?
Con – Vetting Writers Is Cumbersome
Not all press release writing services are worth hiring. As a matter of fact, we’ve seen plenty of fly-by-night pros charge a lot for services only to deliver bad press releases to their clients.
To make sure you build a relationship with a quality writing service, lean on online reviews and word of mouth recommendations. Other businesses in your area may be able to provide insight to that end.
Vetting certainly takes time but the effort is well worth it.
Try Working With a Press Release Writing Service and See What You Think
Bringing on a press release writing service to tackle a release for you isn’t going to break your business’ bank. By seeing what it’s like to work with a pro, even if you’re not sold on the arrangement long-term, you can see first hand if the value of working with professionals exists for your needs.
We think that once you’ve worked with a pro, you’ll wonder how you ever generated press releases any other way.
Would you like more insight on press releases and other topics related to business? If so, check out additional content on our blog.