As more businesses adopt cloud computing technologies, the SaaS (software as a service) sector is stretched to its core in an effort to satisfy the enormous market. However, the SaaS sector has grown too competitive as more people move in to invest in the newfound gold mine. The aftermath of such a rush leaves the market saturated with millions of customers, while SaaS companies struggle to raise their conversion rates. Read on for thoroughly researched industry-specific tips you can adopt to raise your SaaS conversion rates.
- Set enticing offers
If you were your target customer, would you buy your product? Your offer should be captivating enough to convince a customer to subscribe to your services. The first step is to have a proposal that offers value. No one wants to throw away their money on a subscription that doesn’t give value for money. You can further decorate your offer by adding some enticements. For instance, you can add a free-trial subscription option where your prospective clients can try out your product.
- Step up your marketing
Succeeding in an online business ecosystem is challenging, and most businesses succumb to competition. In the SaaS sector, your digital marketing strategy can be the key to amplifying your conversion rates.
A SaaS SEO strategy is a foundation for all other digital marketing components. Your social media posts and website pages must be optimized to make a positive turn around. Apart from perfecting your SEO game, it would help if you harnessed social media marketing’s full potential by using dozens of unique marketing tools offered by these sites. Do not ignore Youtube video marketing, and make use of mailing lists for email and SMS marketing. Your competitors have them, and that is likely why they are getting better conversions.
- Have proof of success
This is difficult when you are just getting started, but if you’ve run successful projects in the past, do not be afraid to let the world know. There are many ways of securing social proofs, including:
Testimonials and reviews
Add a testimonial plugin on your website where you can collect testimonials from your previous clients. These testimonials should be easily visible by visitors to your website.
Alternatively, you can register with a reviewing site such as Social Pilot to collect reviews from your clients. 60% of consumers use product reviews to make their purchase decisions.
Offering your clients a referral reward program will quickly earn you loyal customers, as people trust referrals from their friends and family members.
- Have a responsive website
Your website is your online agent. It should be responsive and easy to navigate; visitors should be able to browse without getting stuck. You can add a navigation tab, a search tab, or a Q&A section to settle any clients’ questions.
- Value your customers
The best way to build a brand reputation is by offering the best services to customers. Go beyond what is enlisted in the offer and provide valuable guidance to their businesses. Offering quality services will likely earn you more renewals and get you more referrals.
The industry-specific tips above can help you raise your conversions and keep up with the competitive SaaS sector. The change will not be immediate, but if you are disciplined enough to implement these tips progressively, you will achieve positive results in the long run.