People often view entrepreneurs as workaholics focused solely on growing their business or startup. And since they are too occupied with the nitty-gritty of the business, they shouldn’t have time for other things, like running a blog.
This claim is untrue. Modern entrepreneurs now use social media and blogs to connect with their audience. And as an upcoming startup, keeping your users engaged is essential for business growth.
You can run the blog yourself or outsource the writing to a reliable essay writing service. But whatever approach you choose, focus on providing valuable and insightful information to the reader.
Are you still unconvinced that entrepreneurs should blog? Let’s discuss the benefits of running a blog for your small business.
Blogging enhances creativity
Entrepreneur blogs often feature creative storytelling and valuable industry insights. According to Jordan Peterson, a Canadian professor and clinical psychologist, writing is a great exercise for the brain. When you write, you explore ideas and assess information for credibility.
At the same time, researching a topic helps you explore multiple sources for valuable (and accurate) information. During the research, you also explore your ideas and beliefs. You get to test their validity against other known information. And most importantly, you learn how to formulate and communicate your thoughts precisely.
You can become an industry expert
The best entrepreneur blogs gain popularity from the readership. Once people believe in your writing and know you can offer them valuable information, they will come to your blog. They will even share your posts and articles with their friends.
But how does this make you an expert?
Exploring ideas and putting them in writing widens your horizons. If you maintain this habit over a long period, you will acquire more information on the topic. Eventually, this creative process becomes second nature to you, making you a well-versed specialist in the industry.
For example, Chris Do, an Emmy-award winning designer, runs a blog on LinkedIn. He also runs a teaching course for prospective talents (Young Guns). He admits that writing and teaching allow him to explore more about design and business.
Google adores informative blogs
Google’s new SEO standards now include value proposition as a prerequisite for indexing websites. So, gone are the days when stuffing your landing page with keywords boosted your ranking. You now have to offer some actual value to the reader, and your blog is a great value proposition tool.
So, if you are still thinking, “should I start a blog?”, remember that it is good for your website’s SEO. And if you want to separate the writing from your official business page, use platforms liked Blogger and Medium.
Blogs are good for small businesses
As a small business or startup making its way in the industry, your objectives are constantly adjusting with the market. Blog writing helps entrepreneurs to harness fresh ideas and test them on the target audience before implementation.
Also, a blog opens your business to a wider audience. And if your content is captivating, the business’s upward growth will continue. Most importantly, writing improves the SEO of small business blogs, by increasing impressions in organic searches.
Blogs generate revenue
Businesses can generate ‘passive’ revenue from blogs. Your startup can monetize the blog with ads and other monetization techniques. Besides, you can use the blog as a marketing tool.
According to marketing expert Neil Patel, a blog with interesting content can quickly turn into a revenue generator for your startup. But the content must capture the attention of readers to become a marketable commodity.
You can kickstart your blogging adventure by requesting guest posts from respected names in the industry. The traffic generated from this debut blog will help you acquire an established user base.
Users want to learn from you
Entrepreneurs are viewed as successful and creative thinkers. People of all ages want to pick your brain on the business. And most importantly, they want a personal connection with you.
Here are the reasons why consumers crave information from the owners of small businesses:
- They want to hear your story.
- They want expert industry insights.
- They find your business (or storytelling ability) captivating.
- They want to join your community.
So, your blog can satisfy these ‘cravings’ by providing informative and consumer-related content regularly.
But you don’t have to take our word for it. Check out Stephen King’s view on the value of writing in this truncated excerpt from his book On Writing:
“Writing isn’t about making money… it’s about enriching the lives of those who will read your work, and enriching your own life, as well.”
Once you can offer value to users, you earn more revenue for your business’s growth. At the same time, you become more intelligent.
Blogging improves your communication skills
As a new startup, no one knows your story. But a blog gives you the platform to share your story. You can also communicate your values, ideas, and objectives.
Even without focusing on marketing, blog writing provides you with a genuine opportunity for self-improvement. Most importantly, running a blog improves your writing skills. And subsequently, you can establish a personal engagement channel with your audience.
Writing a blog is a great way to explore your ideas. The research aspect deepens your knowledge in the field and gives you expert insights. Moreover, you can communicate your ideas and goals to your audience directly. You can try different writing styles, before finding the best way to present your ideas. In the same vein, writing a blog helps you refine your business objectives.
It gives you a better understanding of your consumer base. And as a result, you can target your writing to the users’ needs, which can then be monetized. But don’t let money motivate your blog. Write to offer your readers value, and the money will flow eventually.
Stop with the excuses. Start your blog right away!