The evolution of technology has affected every aspect of our lives, so it made sense to influence the art world as well. The real technological leaps that have been observed in recent years have changed the data on the purchases and sales of works of art and the operation of the companies that trade them. Massive changes have been made in the modern way of buying artworks, as significant changes have been observed in the way the works of art are displayed and the way they are paid.
However, apart from the positive elements that are seen during the evolution of technology in the industry, there is also an apparent effort to commercialize art, significantly reducing the real value of the works. Of course, we are talking about a complex market, which presents several elements and features, which can change at any time. This change is now apparent, and we can confidently say that the rise of technology is responsible for it.
How art is displayed
The expanded use of the internet has played a crucial role in the development of contemporary art buying and selling. Through the internet, potential buyers now search for works of art directly and efficiently and the creators of these works, where they are given the opportunity to present their works to a larger portion of the world, thus increasing the chances of their sales. This extensive exchange of information has allowed a large percentage of the world to access contemporary artworks.
The current situation has forced everyone to do their shopping online, something that has been reflected in the art market. With online shopping, a customer can search for the projects that interest him from his home’s comfort. He no longer needs to visit a gallery to buy a painting to place in his house; everything is now done electronically, leading the various companies in the industry to adapt to the new data drastically.
The real value of art and the threat of financialization
However, all this automation of the buying and selling process can have a negative impact on the overall value of a work of art. And when we talk about the importance, we are not just talking about the value of buying a project. We also refer to an “intangible quality” that defines each project but can not be perceived through technology. That is why there is a significant risk of creating a commercialized condition for works of art, which will have a real impact on the value that artists add to these works’ construction. In the end, the art industry should not follow the usual and applied business models of other industries, as it serves the concepts of culture and creation.
The risk of commercialization is relatively high. But as technologies continue to evolve, offering innovations in buying and selling processes, it is crucial to add works of art by businesses and people who are genuinely interested in evolving and developing them. Firms that give young artists a step to promote their creations, offering real value to buyers. One such company is Apeironart, which presents hundreds of works by European artists in the field of painting, photography and writing and uniting the world with the endless benefits of fine arts. Works of art that glorify the diversity of different cultures with the sole purpose of connecting people.