Is building a new website worth the investment? It’s something many business owners wonder about, as custom web design can be expensive.
However, the answer is 100% yes. Website design can improve your website in leaps and bounds, leading to increased conversions, more traffic, and happier customers, making it a solid investment for any business.
Want to find out more? If so, keep reading to learn seven ways that website design can improve your business—plus, how you can get started.
1. The Right Website Design Improves Navigation
Have you ever opened a website and been completely confused by the company’s web design choices? Chances are, you couldn’t find what you were looking for and you left the website in frustration.
A business website needs to have a clear, simple to understand navigation system, so your web visitors can find what they need in a hurry.
Ideally, your site should use a simple, clear font, with pages and categories clearly marked at the top of the page. Make it easy to find the ‘Home’ and ‘Contact Us’ pages from any page on your site, so it’s as easy as possible for potential customers to get in touch with you.
2. Increased Sales
Another great reason to improve your website design is that it can increase sales.
This is especially important if you’re in e-commerce, as you want a website that clearly shows off your beautiful products. This makes your inventory more appealing to customers, which can help increase your sales.
Remember, presentation is a huge part of online sales, so make your products look gorgeous with the right website and high-resolution product photos. Video can play a huge role too, so consider adding videos of your products to see if it increases your sales conversion rates.
3. Higher Web Traffic
Can a new web design lead to higher web traffic? Yes!
A new and improved website look brings faster site speed, improved navigation, and the chance to improve your keyword optimization–all factors Google uses for SEO.
This means that a new site could help you rank higher on search engines, leading to increased web traffic. You can increase your traffic even further by sharing website content on your social media pages and newsletters.
4. Better User Experience
User experience, or UX, is a huge factor in website design. UX is all about customer experience—you want to make it as easy as possible for customers to use your website to find what they need, get more information, or make purchases.
If you want to improve UX for your website design, consider working with expert web designers. With their creativity and expertise, you can redesign your website in a way that will appeal to your target demographics.
5. Boosts Trust in Your Brand
A brand-new website not only looks more professional, but it can also increase trust in your brand. If you visited the website of a business you were thinking of supporting, but saw an old, 1990s style website, what would you think?
Most likely, that company would be considered outdated and their website probably wouldn’t entice you to make a purchase. You might also worry about their online security, which holds many shoppers back from handing over their personal details or credit card numbers.
In contrast, a sleek, modern website looks amazing and is going to immediately catch the eye of a potential customer. It demonstrates that the company understands the importance of digital marketing and website security, which increases confidence in the business.
6. Great for SEO
A new look and feel can be fantastic for SEO. SEO stands for search engine optimization and is one of the best ways for websites to get organic traffic.
Many business websites were built a long time ago, without much thought to SEO. However, your new website is sure to be SEO-optimized, giving your business the best opportunity to rank highly on Google.
Through improvements to your website speed, navigation, and even images, you’re more likely to land on the coveted page one of Google’s search results.
Just keep in mind that SEO is complex and can be slow-moving, so it may take several months before you see results from your new website.
7. Faster Loading Times
Your new website is going to load as fast as possible. This is fantastic for customers, who don’t want to wait around for a web page to load, but it’s also great for SEO.
Google has stated that they consider site speed a factor in their rankings. This means if your website is slow, it’s not likely to rank well in their search results.
Look for a web designer who can build you a lightning-fast site, giving your business a competitive edge.
Improve Your Website Design Today
If you’re ready for a new website, great choice! An improved website design is sure to take your business to new heights.
While you can try to build a new website yourself, this can be complex if you’re not familiar with the process. Most businesses will find it easiest to work with a web designer who can build a new site to your exact specifications.
Get started today by researching website designers in your area, looking at examples of their work so you can find someone who matches your style. Then, reach out for a consultation—soon, your beautiful new website will be up and running!
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