Do you have what it takes to be a digital marketer? Anyone interested in a career in digital marketing is entering a fast-paced, exciting industry that constantly evolves. This job involves a lot of varied tasks, and you need to know about them all to be successful.
From social media to search engines, we can help you out. Read on for our must-know guide on the tasks of a digital marketer.
Search Engine Optimization
Part of any digital marketing strategy is search engine optimization (SEO). This is a huge area of expertise, which can be summed up as the ability to make your website easier to find on search engines. For example, if you are selling sneakers when someone types the term into Google, whether your page will appear on the first page or the last one is determined by SEO.
Digital marketers know how to make you rank for certain keywords that people type into search engines. They will work to improve your on-page SEO, the things you can do on your site to rank. They will also work on the off-page SEO, which are the external factors to make it rank.
A digital marketing manager will also oversee content marketing. Content is the videos, blogs, and images you put out on your website and social media. Content brings people to your brand and website, where you can turn them into leads.
Not all content works equally. Some types are more specific, some more shareable, and some even work better for specific demographics. A content marketer will know what is most effective for your brand, making sure you do not waste time and money.
A strong social media profile allows you to bring people to your website, which you can later convert into leads. Growing your profile requires a regular posting schedule, which will be the main focus of any marketer managing social media.
However, it is not simply a case of posting content. A person managing social media should know which platforms work best for the brand. They should also be analyzing likes, comments, and shares to see what content your audience responds to best.
None of these tasks exist independently, and each one must inform the other. A digital marketing agency will have one person in charge of coordinating all of this information, monitoring the customer behavior to inform growth. More about this important job can be found here.
It is most likely they will feed this information into a software package. They can then look at conversions being made, click-through rates, and open rates. This can allow the strategy to be changed and adapted in real-time, increasing the success of campaigns the longer they run.
Careers as a Digital Marketer
Luckily, digital marketing is a bigger industry than ever. If you want a career as a digital marketer then start your own small campaigns for projects. Combine this with traditional marketing qualifications.
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