In 2020, up to 92% of marketers stated that video was an essential part of their marketing strategy. One factor that contributes to the popularity of video is the positive ROI it offers.
However, if you haven’t developed a video marketing strategy yet, now is the to do so. Do you need help getting started? If so, keep reading.
Here you can find helpful tips to master your video marketing strategy.
1. Know Your Needs and Set Goals
Like other marketing strategies, the first step is to set a goal. To do this, consider what you want to accomplish. Some of the most common goals include:
- Increased conversions
- Product promotion
- Link building
- Longer dwell time
- More traffic
While video can help with all those, you still need a goal to work toward. This will help you determine how successful your video campaign is. It can also help you figure out a concept for your video marketing efforts.
2. Define Your Audience
Once you set a goal, you have to figure out who your target audience is.
Who would find your video helpful, informative, or engaging? What is their age group? What about their income?
It is important to know who you are creating the video for. This will help guide your video creation process.
Once you know your audience, you can select the proper tone of voice.
3. Determine Your Video Capabilities
You must understand your video production limitations and capabilities. For example, do you plan to create your videos in-house, or are you going to outsource this process?
This is going to impact your video production cost. It will also impact the caliber of video you can create.
Regardless of the resources you have, understanding what you can work with will help plan the scale and scope of the video you create.
4. Convey Your Desired Brand Message
If you want to create brand integrity and ensure you aren’t confusing your visitors, you have to have a consistent brand message. This is necessary for every marketing effort, including your videos.
Each message should be in line with your brand and your values. If you have a lapse in consistency, it can cause issues for your brand and result in potential customers going to the competition.
5. Video Distribution
Creating your video is just part of the process. You have to ensure your audience actually watches it.
There are several options for distributing your video. You can use sites like YouTube, post videos to your website, or share the link via social media.
Developing an Effective Video Marketing Strategy
If you want to develop an effective video marketing strategy, be sure to keep the steps here in mind. These will help you build an effective strategy that ensures you create quality videos that people will watch.
For more helpful business-related content, be sure to read some of our other blogs. We are here to help all business owners find success.