Building a business is tough. Generating consistent sales is even harder. But it’s not impossible. Marketing your business is an important process for running a business. It can be challenging for new businesses, but if your goal is to increase sales over time, then you have to figure out how to get your product or service to the right audience.
If you are not sure how to attract customers or market your business, use the following creative marketing ideas and strategies to get more customer and stay ahead of the competition.
1. Find and share lessons from industry leaders
If you are not already blogging, set up a business blog fast and start educating potential customers about trends, lessons and insights that can help solve their business or personal problems. It’s a way to find and reach out to people who are already interested in what you do but are not ready to buy from you yet. The best pieces of content are the ones directed at your key audiences. Learn to understand their pain points and address their needs and concerns.
If you already have a business blog, start interviewing experts to uncover their lessons, insights, business advice and secrets for success. Thought leaders can provide the best advice for entrepreneurs and others looking for business lessons. You could easily become an expert resource for great content. You can use that opportunity to collect emails via a sign-up form to update subscribers about new content and product information.
2. Use penetration pricing strategy
In a highly competitive market, a penetration pricing strategy is one of the best ways to launch a new product or gain a share of the market. “A penetration pricing strategy lets businesses attract customers to a new product by offering a discounted price upon its initial offering,” writes Price Points by Omnia Retail.
A discounted or lower price than the completion can quickly drive sales during the initial launch. It can also help you attract customers fast. A lot of businesses use penetration pricing strategies when they launch products that have high competition. A lower price can help your business penetrate the market by getting the attention of consumers who want cheaper alternatives.
3. Create helpful explainer videos
Video marketing a creative way to solve real problems for your consumers in a format that easily digestible. Video has become a hugely powerful medium for sharing content. Use it your advantage.
Video marketing can boost customer engagement and help convert sales. You can easily use YouTube to share educational videos people can find useful.
A video can be used to show off your products, explain how they work and what customers can benefit from them. If you sell software, demonstrate how it works and whether it will help save money or time. You could also create videos that explain specific hacks in your industry.
4. Host a giveaway
A giveaway can help achieve rapid growth for your business. But the actual price needs to be something valuable or useful. Many businesses use a limited edition product, limited access to a specific product, gift cards, travel vouchers and sometimes once a lifetime opportunities as giveaways.
A successful giveaway depends on your goals. Do you want to sell more products? Are you interested in social followers? Do you want email subscribers? Define your goal first. And then work out an action plan. You could team up with influencers to reach a wider audience. You can also involve your customers to promote it in exchange for discounts.
5. Repeat what worked last year
A lot of businesses forget to measure their campaigns or double down on what’s already working. When in doubt about what else to do to drive sales, find out your most successful campaigns in the past year and repeat some of your ideas. What was the best performing post of your business blog? Write more content on the same topic.
What was your best performing social channel? Spend more time on the platform and share your best content. Which email subject lines had the highest open rate? Use the same idea for other emails. Which marketing campaign drove the most leads? Do more the same this year.