Marketing on the internet is all about putting out engaging content. An excellent way to have engaging content is by putting out video testimonials on your website. Around 65% of online traffic consists of visual learners. Such an audience learns and remembers best with the help of visuals. Video testimonials are much more effective than plain vanilla text testimonials in converting this audience into paying customers. Here are 6 reasons why investing in video testimonials is worth it.
1) Use video testimonials to build trust in your brand
If you show your potential customers a video of a happy customer, your brand gains social proof. In such a case, individuals will be more comfortable trusting your company since a customer and not you are talking about your brand. The more customers that endorse your brand in the form of video testimonials, the more credible your brand becomes since actual people testify about what you are communicating as a brand.
2) Display authenticity
People watching a video testimonial can see facial expressions and hear the voice of the individual in giving the review. As a result, your company appears authentic, sincere, and transparent since the viewer is watching an actual person rather than reading a wall of text on a webpage. Your company as a whole will appear more trustworthy as a result of video testimonials.
3) Video testimonials can be executed inexpensively
For video testimonials, you may be tempted to use video testimonial services, that is, professional videographers. But, a great alternative to a video testimonial service is to use software. With the proper software, it is possible to create a professional video that will practically give you a professional result. What’s more, if you invest in such a tool, you can use video for your other marketing initiatives as well.
4) Video testimonials help in forming an emotional connection
Someone going through a text testimonial on a website without names or images can end up being skeptical about how genuine the testimonial is. In comparison, a video testimonial allows the viewers to see the emotion and authenticity in the person’s face and form an emotional connection with their story. Such an emotional connection leads to the viewer being able to trust the business and is great for conversions.
5) Reach a wider audience since videos are shared
People share videos much more than they share images and text. If you are looking to have your content gain social traction, video marketing is the best way to do it. With the increase in online video content in the last few years, the average individual has got into the habit of sharing appealing videos. If your video testimonial is engaging and believable, it is much more likely to get shared with a large audience and gain much more traction online. A well-executed video testimonial has the potential of going viral and getting more eyeballs.
6) Video testimonials tend to convert well
As a business, you use marketing tactics to convert prospective customers into actual paying ones. Video testimonials tend to convert well because you have a marketing tactic that builds trust with your target audience, brings more significant traffic to your website, drives social shares, and most importantly, converts your audience into paying customers. Well-known global brands like Salesforce, Ford, and GE spend considerable time and money creating and disseminating video testimonials to different channels. If such large names take the time and effort in creating video testimonials, it’s because they help in converting customers and increasing their sales.
With a large amount of marketing relying on visuals, investing in video testimonials is sure to pay large dividends for your business. They are useful in providing valuable social proof to your prospective customers with a human touch.