In a recent report, 66% of people admitted they don’t trust brands as much as they used to. In fact, three in four people use ad blockers and ad-free streaming when they’re online.
What’s a digital marketer to do? Does this mean that your digital marketing tactics and efforts are a waste of time?
Far from it! Over 60% of the world’s population — that’s 4.72 billion people — spend time online every day. With the right digital marketing techniques, you can successfully get your brand in front of their eyes.
Keep reading for the best digital marketing tips for 2021.
1. Partner With an Influencer
People may not trust brands as much as they used to, but they do trust the recommendations of social media influencers.
These popular people or groups collect thousands of followers on Instagram, YouTube, and Facebook. Then they share their favorite tips, advice, and products with their audience.
Find out the most popular influencers in your niche and reach out to them about collaborating. You may find that influencers with smaller followings (under 10,000 or 100,000 followers) will happily promote your product for free.
2. Become a Storyteller
We live in an era where humans crave interaction with other humans. Your brand can’t afford to be a nameless, faceless entity.
No one will buy from you unless you give them a compelling reason to do so. Use your company website and social media accounts to tell your brand’s story.
What are your core values? What was the journey that led you to create your product or service? Be authentic without being salesy, and seek to forge an emotional connection with your audience.
3. Launch a Digital Marketing Campaign
Have you considered signing up for performance marketing with a professional marketing company? If your DIY efforts are falling flat, it might be time to reach out to the pros.
Rather than trying a dozen different digital marketing tactics and just “guessing,” performance marketing offers measurable results. It involves carefully crafted strategies to reach your target audience and attract them to your brand.
This might include pay-per-click (PPC) ads on Google and Facebook, video creation, automated emails, and other proven digital marketing techniques.
4. Don’t Forget SEO
While you’re focusing on social media, emails, videos, and other outgoing efforts, make sure you don’t forget the basics. Optimizing your business website for search results continues to be a vital step, and that will never change.
Make sure you’re filling your site with compelling, optimized content. Write blogs that contain long-tail keywords, along with optimized headers and SEO descriptions. Compress your images and videos to ensure your site loads quickly and appears correctly on all devices.
If your business depends on your physical location, be sure to focus on local SEO so nearby customers can find you easily.
Use These Digital Marketing Tactics Today
Digital marketing strategies continue to evolve as the online world changes. To ensure your business stays up to date and attracts new customers, be sure to adopt some of these digital marketing tactics in 2021 (and beyond).
Now that you have some fresh digital marketing ideas, what’s next? Our site is full of helpful advice for startups and business owners, so stay right here and keep browsing!