How can brick-and-mortar stores compete with online stores? With so much competition out there, are people even still coming to physical stores?
The answer is yes. If you own or operate a store, what are some ways to set yourself up for success? A beautiful storefront will attract many new and existing customers.
Curious to know some storefront design ideas to increase your foot traffic? We have come up with our favorite ideas you can use today. Keep reading to find out!
1. Window Displays
When thinking of what can be done to increase foot traffic, start with the windows. Window shoppers love to take a peek and see if anything strikes their fancy. If you set up the window display just right, they will be in your store in no time.
There are a couple of ways you can brainstorm your retail storefront design ideas. One approach is the more informative where you stage your items with price and all of the necessary information for your customers. The other is to create a wow factor for the passersby.
With the second approach, look to big brands for some storefront design inspiration. Barney’s in New York is a great example of this. You don’t need to break the bank with your window displays. Create some custom window graphics for your business and people talk about how lovely it is upon entering.
2. Sexy Shelving
How do you prevent your customers from being overwhelmed in your store? Shelving has a lot to do with that. You want to strike the right balance between convenience and design.
Aim to have your most popular items at eye level. This will greatly put the odds of a customer purchasing something. With that said, feel free to play with levels and creative shelving.
3. Proper Signage
Where does the customer’s eye go? Do they look a little lost? This is why proper signage is so important.
You want to draw attention to the important things in your storefront. Some simple storefront design ideas include using the color red to promote sales. This will create a sense of urgency in your customer’s minds.
Be bold with your signage as well. For example, have big signs using chalk. This simple approach will allow people to quickly find exactly what they’re looking for.
4. Pop of Color
A pop of color can brighten up a space, can’t it? The good news is it doesn’t take much. Even some flower bouquets and colorful vases will do the trick!
Play with different storefront design types. Depending on the colors you choose, you can create the right vibe for your store. Aim to create a warm and welcoming personality that will have people visiting frequently.
5. Light It Up
Another simple thing to do is to change up the lighting. Each area of the store will take on a unique feel given the lighting you choose.
Have your top-selling items stand out with a bold lighting choice. Accent lighting could be used for casual browsing.
Brighten your merchandise up the right way and you’ll notice the mood of your customers lifting. When properly lit, people will be more inclined to enter a particular area of your store more.
See Sales Skyrocket With Storefront Design Ideas
If you pay attention to our storefront design ideas, you’ll see sales skyrocket in no time. Have fun with your store and develop an inviting atmosphere.
You ought to always be on the lookout for techniques, tips, and tricks for your business. Turns out that you’re right where you need to be!
Read our blog for tons of advice on how to excel as a business owner.