As a fresh graduate from law school seeking to start a law firm, you have probably received a lot of discouragement. People don’t think that you can run a firm successfully with little experience. Fortunately, nothing could be further from the truth.
Stories of graduates starting and managing successful law firms abound. The important thing is to protect your mind from the naysayers, follow in the footsteps of those who made it, and work your way towards growth.
If you are determined to hit the ground running as a young lawyer, here are four things you need to do.
Choose The Right Name
If you want to make it as an attorney, you need to pick your firm name carefully. People will create an impression about your firm depending on the name you pick for it.
For starters, it helps to have a unique name for your firm. Don’t just go the old Joe and Associates route; pick new and interesting variations like Law Group or, simply, Law Firm. This will help you stand out from the masses for a good reason.
Additionally, try to include your area of specialization in your firm name. If you specialize in commercial transactions, denote that in your name. You will come across as an expert, and this can certainly help your business.
Pick An Area and Specialize In It
Having completed your legal education, you know just how wide the law is. As an attorney, you will have to choose between building your expertise in a niche or practicing every area of law at a basic level.
If you are aiming for success, pick the former option. For one, you will have reduced competition for your business drastically as there are few experts in any given area. Secondly, you will get referrals easily from attorneys who practice in other areas if they deem you an excellent attorney.
Don’t Skimp on Resources
As a young advocate, it helps to prioritize quality over quantity from the start. This includes investing in talented employees, working with the best process servers, and choosing a good building for your office.
Additionally, have a professional website for your company. Ensure that it is optimized for mobile phone users to improve your visibility. Be sure to post relevant content regularly as well. This will build your reputation as an authority in legal matters.
Put In the Work
Finally, your success as a lawyer will depend greatly on the effort you put into growing your business. This includes undertaking regular professional development courses, improving your drafting or litigation skills, and actively seeking new clients.
Don’t forget to network aggressively as well. Befriend experienced attorneys and seek their help and guidance. Don’t be afraid to lean on your connections to help grow your firm.
Opening a firm at any stage of your career can be challenging, but it can be a tad more difficult for novices in legal practice. But this is not to say that you cannot do it. Just be sure to follow the tips on this post and watch your young business flourish.