Over the last decade, affiliate marketing has been one of the most effective strategies for driving sales and generating passive income. Unfortunately, building a sustainable affiliate marketing business is no easy feat. You have to know your products well, create solid content consistently, and do more than just engaging your audience. The good news is that keeping up with industry trends can help you understand the constantly shifting customer concerns to earn good affiliate revenue continuously.
In this article, we will share some of the most exciting growth projections relating to affiliate marketing. Keep reading!
Top Four Affiliate Marketing Trends to Watch
Automation Tools Will Continue to Determine the Effectiveness of Affiliate Marketing
With the constant need to improve operational flexibility and productivity, every industry, affiliate marketing included, always sees new tools, tips, and tricks coming. According to Buyersguide.org, it’s essential to identify the latest solutions that can help you realize the benefits of emerging affiliate marketing technologies.
For instance, you might consider incorporating tools like Flippa to help you kickstart SEO growth and leapfrog the process of building a successful affiliate site from scratch. Other tools to watch in the affiliate marketing field include ShareASale and Duplichecker.
Third-Party Cookies Will Soon Get Phased Out
If you’re an affiliate marketer, you’ve already heard that Google Chrome, a dominant web browser in affiliate marketing, has plans to end third-party tracking cookies by 2022. While this, to most people, might seem like the end of affiliate marketing, the truth is that the industry is shifting away from third-party cookies to less invasive alternative technologies. In fact, other companies like Apple are also making tracking more optional. And as a result, we expect to see many new tracking technologies coming up before Google Chrome’s third-party cookies are completely phased out.
Influencer Marketing Will Become The “In” Thing
Trust is an important factor in any business. With consumers’ privacy concerns growing by the day, affiliate marketers have had to look for softer marketing options that can help increase the credibility and integrity of their brands. That’s where influencer marketing comes in. Unlike other marketing options, this strategy helps inform and educate consumers, giving them the desire to buy without being invasive. For that reason, we expect affiliate marketing to become increasingly popular as consumers wade through intrusive marketing approaches.
An excellent way to succeed in this marketing strategy is to go for influencer marketers within your niche and build relationships as early as now before they become high in demand and expensive. More importantly, make sure your affiliates of choice create authentic content relevant to your brand and have loyal followers to help you push your business forward.
Seasonal and Holiday Themes Will Continue to Grow
For years, retailers have been taking advantage of holiday shopping sales with specials and incentives to generate massive sales. The good news is that this trend is not dying in the foreseeable future. As such, you need to continuously promote all popular holiday sales and incorporate this strategy into your affiliate marketing by allowing discount codes and running contests for your followers. If you are not certain about seasonal and holiday sales, the National Day Calendar can help you identify and plan your special sales events throughout the year. You can also come up with new theme days relevant to your product or get creative ways within your niche to increase sales.
There’s no denying that the future of affiliate marketing looks good. However, to build a successful affiliate marketing business, you need to keep up with all the emerging trends to streamline all your affiliate marketing-related operations.