When building your start-up one of the most important things you need to do from a marketing standpoint is to build your brand.
From logo, fonts, and colors to ideals, ethics, and mission statements, everything has a great impact on the brand you are building. Social media is a great way to build your brand and show the world who your company is and what you are offering.
Here are 5 essential tips to help build your brand.
1. Choose Your Platforms
TikTok, Instagram, Facebook, Twitter, Pinterest, Snapchat… the list is ever-growing. Every business does not need to be on every platform, but the platform you choose needs to be used by your target audience.
There are specific strategies that work for each individual platform. This Instagram marketing strategy would not work on Twitter, but on Instagram, it is highly successful.
2. Build Relationships
Twitter is a great platform for building relationships! You can easily respond to and interact with your clients, customers, and fans.
People want to know that you hear them and you see them, that you value their opinions and involvement.
Social media is the new customer service, gone are the days when someone calls a 1-800 number to get help. These days people are going right to your Facebook to complain about something.
Building loyalty, trust, and openness are essential when building relationships with your consumers. Having your own brand voice that isn’t a robot and that is an actual person goes a long way.
3. Social Media Trends
Pay attention to online trends, hashtags, and interests. Google Trends is a great resource for examining current search trends on the internet. Relating your content to current relevant trends is always a good idea.
Trends that are always “in” are live streams, stories as content, inclusivity, and brand transparency. You can also take part in social media dance challenges and other trends. A big social media challenge during 2020 and 2021 was the #WipeItDown challenge.
4. Quality Over Quantity
You shouldn’t post more than three times a day on any social media platform, excluding Twitter. Once a day is sufficient for optimal engagement, if you post too much you might drive followers away.
Never repost anything that you have posted in the past. Repetition isn’t fun for anyone. Instead, each post should be new quality content that engages your followers and has a call to action.
5. Social Media Calendar
Use a social media calendar. You can work on your social media posts for the month or quarter all at once and then be able to focus on engaging in the comments and replies.
These content planners allow you to visualize your content, make sure you have all of your bases covered, and it will also post it for you so you don’t have to worry about it.
Build Your Brand
Having a designated Social Media Manager is the best way to ensure that you stay on top of the latest trends and produce the most engagement.
You and your marketing team can build your brand, and with the help of a social media expert, you can build a social media strategy that will blow the competition away.
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