Whether you’re a business, an individual, or any other entity, you should always ensure that you’re getting the best possible software, especially when it comes to call tracking. Call tracking software carries out the recording of various incoming calls, and some software even record the conversation of the call. Call tracking software is important for safety reasons—it can exist as crucial evidence in numerous cases, and it allows for you to reflect back on certain experiences.
When used for marketing and ad campaigns, call tracking helps you assess which channels are generating the most traffic. However, not all call tracking software is good and easy to work with.
These are some features to look out for and explore in a call tracking software:
1. Recording Of Calls
Some call tracking software don’t have call recording, while others do. Depending on the type of business or entity you are, you may want to consider this feature. It may be an essential feature if you’re a customer service line or mental health helpline. This may allow the company to ensure that the client was helped, as well as equip you with the right information to make progress around your particular case.
Call recording allows you to have tangible evidence to show to the police, given that you’re a cell phone network. The recordings of conversations could provide leads that could assist in solving complicated crime cases.
Call recordings also allow a company to assess the performance of their staff. They’re able to review whether their staff is maintaining a good attitude and good service, or whether they’re well-informed on topics that clients may need help on. You’re able to assess whether the staff is translating the right message around your entity.
Through this assessment, you may be pushed to undergo various changes and shifts that would ultimately benefit the company or entity. Whether you’re trying to get toll free numbers from Dial800 or any other company, or you’re tracking a regular phone number, an encounter with a call recording could be very rewarding.
2. Multi-Channel Attribution
Having marketing channels within your business is essential for its progression. The growth of your business could be highly dependent on how well-functioning its marketing channels are. Multi-channel attribution allows one to track and analyze various marketing channels that you’ve set up, particularly those that lead to sales or conversations. Through multi-channel attribution, you’ll be able to assess which call channels have allowed for the development and progression of your business or entity.
Multi-channel attribution also allows you to see the buildup before someone calls your business. You’re even granted the opportunity to assess their interaction with your website and the last action before calling you. This is a good and convenient feature that represents the role of call intelligence within the call tracking space in today’s world.
3. Dynamic Number Insertion
Dynamic number insertion is one of the most prominent call tracking features of call tracking software all over the world. This is a feature through which a unique cell phone number is tied to each ad source. Through this, marketers are able to analyze offline behavior much in the same way they track online behavior, and this is with the help of cookies.
This feature allows you to dynamically exchange or interchange the various phone numbers you’re exposed to so you can draw parallels between incoming calls and specific sources. This dynamic swapping of phone numbers also grants you the opportunity to track incoming calls’ sources, whether it’s for a specific advertisement, marketing campaign, or any other entity. This cornerstone feature may be an ideal feature to look out for in a call tracking software.
4. Call Highlights
This feature is on the more advanced side, but having it may be highly beneficial to your business. Call highlights allow you to automatically tag various common keywords in incoming and outgoing calls, and this allows you to discover unexpected insights. Through this, your campaigns are better optimized and people are able to clearly identify the essence of your product.
Each call that’s received under your chosen call tracking software is assigned a tracking number. This allows you to track the call and grant you the opportunity to read and interact with call transcripts. Call transcription describes a voice call to written text conversion. With this feature, you’ll be able to see highlighted key terms and phrases that are reflected on the call transcripts.
Choose The Best Call Tracking Software
Call tracking could be the key to overcoming marketing challenges within your business. You’re able to capture more leads, be more informed on customer needs, and assess your customer service as a whole. Call tracking doesn’t only contribute to your external success, but also your internal success and the progressive running of your business.