Marketing your product or service can be tricky, but as a wine supplier, you have one of the most desirable and widely loved products in the world. However, you still need to be strategic when deciding what types of marketing you are going to use to reach your customers. More importantly, you need to be strategic in how you use these marketing channels. While it’s a long list, we’ve decided to save you some time and narrow it down to our top three. Read on to find out more.
1. Content Marketing
Content marketing refers to the creation and promotion of valuable content to your targeted audience. There are various methods for how wine suppliers can use content marketing. It could be blog posts about wine pairing, a video posted to your website about the top wines from a particular region, or even a wine podcast.
Content marketing is incredibly important because it builds brand awareness while answering some of the most pressing questions your customers might have about your business or your product. By having their queries easily answered, your customer will be more likely to buy from you.
2. Experiential Marketing
When you’ve got a product as delicious as yours, why not play that up when marketing to your customers? If you want your audience to know how tasty your wine is, why not give them a chance to try it? This is known as experiential marketing.
Experiential marketing refers to any face-to-face event or initiative aimed at promoting a brand or its products, building customer loyalty, and fostering positive professional relationships. In the case of a wine supplier like you, some great examples of experiential marketing tactics would include wine tastings, winery openings, or complimentary vineyard tours.
Not only does this form of marketing allow your customer to experience your product firsthand, but it gives you the perfect opportunity to have positive direct interactions with your customers. In short, it allows you to put a friendly face to your brand’s name.
3. Social Media Marketing
Social media marketing is exactly what it sounds like: marketing to your customers via social media channels like Facebook, Instagram, Twitter, TikTok, and much more. There’s a good chance your target audience is on social media. As of 2020, there are roughly 3.8 billion global social media users. If you’re not embracing these wildly popular platforms in your marketing, you’re missing out.
With that in mind, get creative. Create an Instagram account for your wine supplying business where you showcase your outstanding selection, or start a YouTube channel with videos on how to pair different wines with the right foods.
If you want to get the word out about your wine business, then marketing is your best friend. While there are so many forms of marketing you can use, content, experiential, and social media marketing are some of the most valuable. By using them effectively, you’ll have customers knocking down your door to taste your wines before you know it.