Having an online presence is integral to success in today’s digital landscape. The difficult part is how to get found online.
Driving traffic to your online presence is all about a targeted strategy for building awareness. Below we’ve highlighted the top four ways to get found online and master your digital presence.
1. Have a Website
Websites are key to creating credibility with the audience you are trying to attract. Your website is the primary place people will go to understand your brand.
There are many website builders and the one you pick will depend on the features you need. If you are opening an online store, look into Shopify. If you need a portfolio website try Squarespace.
There are many other website options like Wix, GoDaddy, and WordPress. It is important that your website has a consistent branding strategy. Website design companies can help you build a site with all the features and aesthetics you need to attract the right audience.
2. Search Engine Optimization
So you’ve built a website, now what? Search Engine Optimization, SEO, is all about getting people to your website and increasing conversions. SEO is what gets your website to the top of Google searches.
SEO is constantly changing. Two strategies that are important to get people with relevant searches to your website are keyword optimization and links.
You’ll have to research what keywords are relevant to your target audience and include those all over your website. With this strategy, it is more likely your page will appear in their Google search rankings. That will get people off-site on to your site.
The next step is to optimize your on-site SEO. This means including those same keywords in primary links all over your website like your blog topics, image descriptions, titles, and headers.
3. Connect With Existing Brands
When you are new to the game your audience might be small. A fast way to grow your audience is through guest posting and guest appearances.
Find a blog, podcast or another social medium with an audience similar to the audience you are targeting. If it is a blog, ask them if you can write a post that offers value to their audience and will lead their audience to your website. Alternatively, find a podcast and ask to be a guest on their show and make sure to plug your information.
Building relationships with others in your industry is a great way to attract their audiences to your online pages.
4. Build Relationships
Always build a relationship before you ask for something. This will build trust and help followers and industry partners know you are not just in it for yourself.
Be active in your industry’s community by connecting with similar brands, cross-promoting, and engaging with comments, questions, and answers.
Get Found Online
Remember that to get found online takes time and patience. No one is an overnight success. You’ll reach your goals and build an online presence if you get started and foster relationships.
For more online tips, view our blog!