Did you know that more than 50% of all incoming web traffic is organic? This fact reveals that site visitors are discovering websites in search engines.
Why does this matter?
Search engines are fundamental to internet marketing, specifically SEO. SEO simply stands for “search engine optimization.” You must attract the positive attention of internet users and Google’s algorithms.
Understanding SEO basics is crucial for finding an agency that delivers real results.
Remember these questions for SEO companies during your search.
Who Are Your Clients?
Working with an inexperienced agency is a big risk. Of course, new agencies must start somewhere. However, even new SEO companies bring some expertise to the table.
For example, a new agency CEO may have learned the ropes at a previous agency. Ask them about their past experiences, like SEO campaigns or specific clients.
Working with an experienced agency poses less risk. Most SEO agencies feature work portfolios on their websites. You may find glowing client testimonials too.
Results matter above all else.
Research the agency’s clients in Google. Are their clients ranking high for keywords? Results-driven questions for SEO companies are the most useful.
Does You Work With Small or Large Businesses?
Think about the size of your company. Business size has a direct impact on your goals.
For example, small businesses work with small budgets. Agencies must successfully allocate resources for local campaigns.
On the other hand, a large company may require an enterprise SEO company that can handle massive search campaigns.
Ask agencies directly about their experience with small or enterprise-sized companies. You can also find this information on agency websites.
A small SEO agency may call itself a “boutique agency.” Boutique agencies also specialize in specific niches, like pets or fitness. There are also large niche SEO agencies that specialize in medical marketing.
How Do You Communicate With Clients?
Marketing is a collaborative journey between clients and marketers.
For example, you won’t get the results you want if you don’t clearly communicate your goals with the agency. If you’re unsure of the right goals, an SEO specialist can work with you to set achievable and measurable goals.
Your agency must do its part to communicate effectively.
However, stellar communication goes beyond phone calls and emails. Top agencies design dashboards that update clients on SEO progress.
Clients can view the following:
- Traffic increases in real-time
- Keyword rankings
- PPC campaign progress
- Resource allocation metrics
- KPI metrics
- Keyword opportunities
Think about your favorite communication methods. Do you prefer reports to dashboards? Ask to see a report sample during your consultation.
Communication extends into costs, as well. SEO companies should be transparent about prices. Many agencies offer reasonable monthly plans, ideal for small businesses.
What Are Your Questions for SEO Companies?
You’re nearing closer toward internet marketing success.
Think of more questions for SEO companies. Ensure these questions align with your goals, and ask questions along the way.
Business owners need the latest tools and updates. Are you prepared? Discover even more tips and resources in the blog!