Around 87% of Americans surveyed said that they dislike at least one thing about the car buying process. If you’re a car salesman, that means your potential customers are entering your dealership already frustrated about being there.
Fortunately, there are things you can do to become the best car salesman possible to make the process easier for your clients.
Read through our car selling tips to learn how to be a good car salesman that people actually enjoy working with during the car buying process.
1. Know the Products Inside and Out
Thanks to the internet, potential customers now come to car dealerships with more information than ever before. This means that you need to show your value and prove to your customers that you know how to help them better than Google does.
Make sure you know the products on the lot inside and out so you can answer any questions they may have. If you prove that you can be a helpful resource for them throughout the buying process, they’ll be much more interested in working with you.
2. Listen More Than You Talk
In order to be a good car salesperson, you have to be good at talking to people. However, you also need to work on your listening skills. Customers want to feel like you’re really listening to their needs, not just trying to get them in a car and out the door.
Ask your customers questions and then let them do the majority of the talking. They’ll appreciate that you care and that you aren’t pushing them to make a sale before they’re ready. Listening and being patient are the keys to boosting car sales.
3. Add a Personal Touch to Your Conversation
When a potential customer introduces themself, take the time to remember their name. They want to feel like they’re more than just a commission check to you and using their name is a small gesture that goes a long way.
And, this concept goes beyond the four walls of the dealership as well.
If you get an online lead, for example, record a quick video to introduce yourself, using their name so they know it’s not a stock video you send to everyone. When you communicate with them via text or email, use their name then too. All of these actions help to set you apart from other salespeople.
4. Follow up After the Sale
Once you’ve completed the deal, your work doesn’t stop there. Be sure to check in with your customers afterward to see how they like the car and if they have any questions.
Ideally, you want them to become customers for life, so following up is a great way to continue showing that you care even once they’ve signed on the dotted line.
This is also the kind of attention that leads to word-of-mouth referrals. When you make a great impression on your customers through every step of the car buying process, they’ll be more likely to spread the word with their friends and family, leading to more sales for you.
You’re on Your Way to Being the Best Car Salesman Possible
After reading through our tips on how to be the best car salesman, you’re ready to start winning customers over and getting more sales! Following these tips will help you have a long and successful career with customers who genuinely enjoy working with you.
Looking for more ways to be a better resource for your customers? Browse through our other articles today.
