While having a great product or service is the foundation for having a successful business, the fact that there’s so much competition in every niche makes branding a crucial element. Developing a strong brand will help you connect with existing customers, reach new ones, improve brand recognition, and encourage customer loyalty.
However, successful branding isn’t an easy task. It requires careful planning and smart execution. To help you out, we’ve compiled a list of 6 ways to boost your company’s branding.
1. Be Consistent
Everything you do, from your business cards and your website to how you write on your blog and how your employees interact with your customers, should be designed to provide a consistent experience.
Pay special attention to your design and messaging. Make sure that your logo, graphics, and colors are consistent throughout your brochures, stationery, and apparel. Consistency should also be present throughout your messaging across all forms of communication (FB posts, tweets, blog articles, email newsletter).
In addition, you should ensure you’re providing consistent and seamless customer service through all channels whether social media, phone, email, or live chat.
2. Consider Opening A Swag Store
A company swag store is a physical or digital space where people can buy products that feature your brand’s logo.
Even though a swag store is about selling promotional items with your company logo on them, it can be much more than that. It can be a great way to establish an emotional connection with your audience, as well as an opportunity to demonstrate your company’s values and aesthetics.
A swag store also helps you achieve consistent branding across all the activities your company is involved in by making sure your brand is getting seen and noticed.
3. Use Branded Packaging
Your product packaging is the first thing that your customers come into contact with when they receive a product they’ve ordered. So, if you’re looking to take your branding to the next level, you should think beyond generic cardboard boxes or bags and realize that the first positive experience a customer has with your brand is with your packaging, not your product.
Consider sending out your products in custom packaging with your company logo and colors on it. This will help create an additional emotional connection with your users and give you a significant edge over your competitors.
4. Be Active On Social Media
No matter the size and industry of your business, chances are a large portion of your audience is on social media. The first step is to identify which social platforms they prefer and create accounts on them.
Facebook is a good place to start, not only because everybody uses it but also because it allows you to engage your audience, communicate with them directly, and collect feedback. On the other hand, Instagram allows you to take advantage of social proof and build an active community around your brand.
Consider also creating profiles on social networks your audience isn’t using very frequently, simply to ensure that no one else opens a profile under the same name as your company and potentially harm your reputation.
5. Take Advantage Of SEO
In order to get your business in front of as many people as possible, you’ll need to rely on search engine optimization (SEO).
Publishing high-quality content on your blog and targeting relevant keywords is the best way to expose your business to people who are genuinely interested in what you have to offer. In addition, you should also ensure to build good-quality backlinks.
Of course, seeing the results will take some time but if you get SEO right, Google will rank your site higher, which means more traffic and greeted brand awareness.
6. Work With Influencers
Influencer marketing has become really popular in the last few years and, according to experts, it will continue to be one of the most effective marketing tactics. Research has shown that more than 85% of women trust social media influencers when it comes to purchasing recommendations, and about 70% of teenagers said that they believe influencers more than celebrities.
Partnering with an influencer in your niche will bring a number of benefits, including exposure of your brand to a new audience and improved brand awareness. Get in touch with an influencer and suggest recruiting them as your spokesperson, sponsor one of their events, or simply send them your products in return for them mentioning your brand in their social media posts.
Boosting your company’s branding takes time and effort, but if you can implement these 6 tips correctly, you’ll be able to clearly communicate who you are and what you stand for, and your customers will soon realize how great you really are.