The COVID-19 pandemic affected many businesses in 2020. While some recovered, others have remained closed, bringing uncertainty in the business world. Furthermore, 25.4% of business owners believe that it is too soon to conclude how future operations should be. Fortunately, you can get through this period if you take the proper steps. That said, here are four business marketing ideas to adopt during the pandemic.
Stay in touch with your loyal customers
You will be doing your business a great disservice if you fail to reach out to customers in these uncertain times. Remember that other business entities have already braved the COVID storm and are thriving. Therefore, you may lose your business if you fail to be proactive.
Therefore, it is imperative to send emails to all clients in your database. Email marketing is an excellent marketing opportunity that can yield great results when carried out efficiently. It is one of several efficient 21st-century tools used by many businesses to stay ahead of the game. As a tip, your email content should contain information on what’s new with your business. Additionally, make it necessary to inform your customers how business operations have been fine-tuned for their comfort.
Practice empathy with branded promotional items
The COVID season is undoubtedly a period of heightened anxiety, as people seek to remain safe and avoid infection. Therefore, customers crave an emotional connection with commercial establishments they patronise. Therefore, you have to remain at the forefront of customers’ minds by practising empathy through branded promotional items.
For example, hand sanitisers are a necessity in this period. Therefore, you can reach out to your clients with branded hand sanitizer and other promotional items like branded nose masks or face shields. This will ease their anxiety and win their loyalty.
Increase your business’s reach and presence
While sponsored posts are ideal for boosting your brand visibility, you can also leverage social media. Not only is it free, but it helps you reach a more extensive client base without stress. Moreover, more people are using social media to stay connected with the business world, making it a viable strategy for you. It is best to keep your business’s social media pages active with relevant content for the best results. While at it, do not forget to show the human side of your business as well.
Evaluate your customers’ changing needs
Customer needs evolve, and you must learn to know when this happens. For example, more customers often prefer businesses willing to operate online, following the pandemic. As you consider your customers, ensure to keep your products and services tuned into their needs. Furthermore, you should attend to customer complaints swiftly to increase customer loyalty and boost your business’s credibility.
Indeed, businesses have their downtimes but knowing how to manoeuver them is a mark of excellent entrepreneurial skills. Moreover, clients evaluate a business’s ability to ride the waves to determine their loyalty. Hopefully, you’ll consider these tips to keep your business during the COVID period.