Sporting events are a great place for promotional products. Passionate fans love to buy merchandise before or during matches to show their favorite team/player support. When they reuse this merchandise, they become ambassadors for your brand wherever they go.
Now that pandemic restrictions are being lifted, and sporting venues are opening up, there will be more games for promotional items to be sold. Here are some of the best promotional product suggestions for sports fans.
Tote Bags
If you want to align your brand with current sustainability trends, custom tote bags are the way to go. They tick all the boxes as a great promotional product since they are highly practical for everyday use and let sports fans show off their team affiliation everywhere they go. These are also an inexpensive option which is just icing on the cake.
Hats
With the 2021 Major League Baseball season currently underway and pandemic restrictions slowly being lifted, you can make the most of this opportunity by using hats as promotional products. They are a popular choice among outdoor sports fans since they protect the face and eyes from the sun while watching their favorite team play. They are also easy to brand, and hence, they allow fans to flaunt their team logos to the world!
Stadium Cups
Single-use plastic cups are one of the most notorious plastic pollutants in the world. This is because they are readily available, cheap to manufacture, and very difficult to expel correctly.
People have typically used plastic cups to serve mid-game beverages in the sports industry. However, things are starting to change, and many sports teams are taking active initiatives to ban their usage in their home stadiums.
Eco-friendly stadium cups are a great alternative to single-use plastic cups. They also make excellent promotional products since they are reusable and ways for fans to flaunt their team. In addition, buying stadium cups in bulk allows you to maintain a hefty stock at a very low price.
T-Shirts
T-shirts are one of the most classic options among promotional materials in the market. Sports fans love to collect t-shirts of their favorite teams and either keep them as full displays in their houses or wear them to games as a show of support.
Along with other sportswear like sweatshirts, tank tops, and sweatpants, they are ideal for creating a walking billboard for your brand. This can either be the team logo you are promoting or a way to incorporate multiple brands on one larger promotional surface.
Pennants
An old-school option, pennants have been around for a long time as stadium decoratives. They also make for great promotional materials as they are inexpensive to acquire in bulk and are rather eye-catching.
Pennants are not typically thrown away and are kept as keepsake memorabilia by fans, extending the promotional visibility of your product for a more extended time.
Sunglasses
Like hats, sunglasses are hugely popular among outdoor sports fans. They protect the wearer’s eyes from sun glare and also make for great fashion statements. Many sports fans also dabble in sports themselves where the same sunglasses can double as sportswear.
However, if you wish to use them as promotional items, here are some tips to keep in mind:
- The type of frame you choose should be in line with current fashion trends.
- The type of lens will depend on the sport. For example, if you wish to promote a baseball team, you can go for warm-tinted, regular polarized lenses.
- Make sure to add your brand logo on the frame in a way that doesn’t detract from its fashion value but is still easy to spot.
Water Bottles
Water bottles also serve as excellent alternatives to single-use plastic cups. Opting for such a sustainable option will forge positive associations with your brand.
You can sell them as portable water dispensers to keep fans hydrated as they watch their match unfold. They are easily reusable, and consumers are very likely to keep them as a part of their daily kit even after the match and advertise your brand wherever they go.
Practical Yet Memorable
Sports fans are passionate people that deeply love the game and their team. Most of them purchase merchandise to show support for their teams and make their match experience a more memorable one. Thus, your choice of a promotional item should be not only practical for everyday usage but also memorable enough to warrant consumers to return to using it time and time again.
