The importance of your business’s website cannot be overstated. And in 2021, a good website can make or break a brand.
This is mostly because COVID-19 has forced us to perform most of our daily tasks online. This includes making important purchase decisions.
But what makes a good website? It all starts your first shot at making a good impression: your landing page. Keep reading for all the info you need to know about the importance of good landing pages in 2021.
Stick the Landing (Page)
If the eyes are considered the windows to the soul, think of your website’s landing page as the window to your brand.
Essentially your landing page is the home page of your website. It’s what visitors “land on” when they click a link from a google search or an article. Did you know that visitors to your website take milliseconds to form an opinion of your business, using just what they’re presented with online?
Your landing page is your first chance to make a good impression on consumers. It sets the tone for your brand and is an essential stop on your consumers’ online journey. But how relevant are landing pages when it comes to conversions?
Here are a few elements to consider to keep your landing page relevant in terms of conversions and design in 2021.
Key to Conversions
There’s a common misconception that a website’s landing page isn’t relevant to conversions. This just isn’t true. When it comes to conversions the relevance of your website’s landing page depends on how well you use this tool to maximize your website.
Think about these key elements to give you a good idea of how to optimize your website’s landing page for conversions.
Design Design Design!
When you think about attention-grabbing posters, what makes you take a second look? Is it the way the information is worded? Is it the imagery? Or is it the use of color, layout, and perspective?
The latter three elements speak to the design of the poster. And it’s exactly the same for websites. You don’t have to do anything fancy (although that’s always fun). When it comes to design, sometimes less is more. Clever use of colors, good font choices, and some clever animation can do wonders for a landing page.
Landing Pages and Content
Now that we’ve got the visual side of things covered, let’s talk about the content of the landing page. The most important rule when it comes to landing pages is that they should be simple and easy to navigate! The content of your landing page will also make or break your conversion rate.
Simple is best works here too. Having your information organized cleanly and concisely on your landing page is essential in making your user experience journey as smooth as possible. This includes making your headings short, sweet, and SEO relevant.
Also, make sure your search bar is easy to find. That’s just a pet peeve.
Getting the Lay of the Landing Page
Landing pages are still an important consideration for your website’s success in 2021. They serve as both your first chance to wow visitors and can also make or break your website’s conversion rates.
Confused about content marketing? Starting to get stressed about your start-up? Check out our resources section for all the advice you need in one place.
