Did you know that 92% of consumers visit a brand’s website for the first time to do something other than making a purchase? Your website is truly your brand’s first impression to potential customers, and a great design is a necessity.
But, if you’re new to the world of web design, it can be hard to know how to make a website that appeals to consumers. Luckily, you’re in the right place for help.
Keep reading to learn the best tips for web design so you can create a digital space for your brand that customers will love.
1. Design for Mobile Devices
These days, most people access websites from their smartphone as opposed to a desktop or laptop. So, your website needs to look great and function well on mobile devices.
One of the most important web design tips for beginners is to create a website that’s optimized for a small screen. This means text should be easy to read and buttons should be big enough to hit with the tap of a finger. Then, during the design process, do lots of testing to make sure your site looks great on different mobile devices in both portrait and landscape mode.
2. Incorporate White Space
There’s often a misconception that white space on a website is boring or too plain. However, resist the urge to fill in every inch of your site with text, images, and color.
White space actually helps to draw attention to the content on your site because it helps prevent visitors from becoming overwhelmed with too much “junk” on your site.
Visit https://www.seocycle.com.au/web-design/ to see examples of sites that incorporate white space perfectly.
3. Don’t Overdo It With Design
One of the most important web design tips for small businesses is to remember that sometimes, less is more. When designing your site, try to stick to only 2-3 fonts and 2-3 colors. Your site should reflect your brand, but if your logo has 6 different colors in it, scale back on the site and use only 1 primary color and 1-2 accent colors.
By simplifying fonts and colors, you’ll prevent your site from looking messy.
4. Prioritize Easy Navigation
If someone visits your website for the first time and can’t find what they’re looking for quickly, they’re going to leave and probably never come back. Avoid this by making sure your site is easy to navigate, with clearly labeled sections.
Your site navigation should be easy to use on mobile devices and it should always include a “contact” link, so potential customers have a way to reach you.
5. Don’t Forget About CTAs
Calls-to-action, or CTAs, encourage site visitors to take a specific action. So, they should be easy to see and easy to act upon. For example, if your primary goal is to get visitors to fill out a form, make sure the form is accessible from multiple parts of the site and easy to fill out.
Make CTA buttons a noticeable color and make sure the text is very easy to read. The easier it is for customers to take a specific action on your site, the more likely they are to actually do it.
Remember These Tips for Web Design
After reading through these tips for web design, you have the knowledge you need to finally start creating a beautiful and functional site for your business. Now, it’s time to get to work and watch the traffic start to roll into your site.
Looking for more inspiration on how to grow your small business? Browse through our other articles before you go!