Are you an insurance provider struggling to get quality insurance leads? If so, you may be surprised to learn that some of the best insurance companies out there focus intently on creating lead generation. Everything your company does—besides offering quality coverage and customer service—should center around generating new leads.
If you’re struggling in this area, don’t worry. In the information below we’ll explain how to get better leads and land more sales. Just keep reading.
Create a Popular Brand
One of the best ways to get better leads for your insurance company is to create a popular brand. You might have to brainstorm or connect with a marketing company that can help you spark creative ideas. Consumers are attracted to marketing that’s impactful or entertaining.
You’ll have to decide which option it’s right with your company and your overall goal. The main thing to do is to create recognition. When consumers see a certain logo or hear a slogan, they should automatically be able to associate it with your insurance company.
Not only that, but creating brand recognition also demonstrates the professionalism of your business and shows that you are a trustworthy establishment. You’re guaranteed to get more leads with this option.
Make Your Website Mobile-Friendly
Many people do their insurance research while on the go. Not only that, but it’s convenient for people to pick up their phones and search the web—even when they’re at home. As they’re searching for insurance companies, you want your website to be an attractive option.
If they pull up your site, and it looks messy and jumbled, more than likely they’ll move on to another establishment that has a mobile-friendly website.
Just doing this simple task can help you to bring in more lead generation. The world of technology has advanced with smartphones, so you want to be a part of the wave.
Stay in Contact With Potential Leads
Once a potential customer comes to your website, they’ll likely put their information into the form to get a free quote. Once they do so, if they want to explore other options, they’ll move on.
However, you could lose out on tons of insurance leads if you only provide virtual insurance quotes. Use a website feature that allows you to capture contact information and send follow-up emails.
Sometimes— even a week or two later— the customer still hasn’t made a decision. Therefore, you want your business to stay in forefront of their minds.
Even if a potential customer doesn’t sign up with your company right away, don’t let them go. Stay in contact!
Call Them Immediately
Another way to get better leads for your insurance company is by calling them. Again, you’ll get tons of traffic to your website and hundreds of people receiving an online quote through your web portal.
Don’t just provide the online quote, call them too. It’s in your best interest to have a representative reach out to the customer as soon as possible. By doing so, you’ll catch them while their mind is thinking about purchasing an insurance policy.
Also, when a potential customer speaks to an actual representative, they have a higher chance of closing the deal at that moment. However, even if the lead doesn’t make a purchase on that day, customers are more likely to remember your company and come back to you if they speak to a person.
It’s so easy for leads to forget all of the insurance providers that they received an online quote from. But they will remember the conversation with your insurance representative. Go the extra mile if you want to land that sale!
You may not think it’s a good idea to purchase insurance leads, but it is. To get better lead generation, you need to invest in it. Even if you buy leads that are older, that doesn’t mean that they’re not quality.
So many potential customers purchase other policies, and six months after doing so, they’re ready to change insurance companies. Remember, an old lead isn’t necessarily a bad lead. You want to keep your insurance quotes fresh in the minds of the potential customers in your area.
Let them know about the deals that you provide and the coverage that your insurance company offers. Also, since buying leads is an expense, you don’t want to spend too much money on it.
Follow the highlighted link to learn how to save on your insurance leads.
This step might be an extra expense—especially if you are a new insurance company. However, it’s an avenue that you should use to get better leads. There’s a lot of competition out there, so you want people to discover your business.
Even if you can’t afford a billboard or TV commercial, invest in internet ads or putting out small marketing campaigns in your area. As people begin to learn about your business, word of mouth will take care of the rest.
How to Get Better Leads
If you want to get better leads for your insurance company, you have to work for them. However, it doesn’t take an excessive amount of work. You just have to be mindful and strategic about how you get new customers.
Improve your website, buy leads, and go the extra mile to gain more policyholders. If you do, you’ll definitely see a return on your investment.
Did you learn anything from this article? If so, continue browsing our website to find more content related to marketing, business products, finance, and more.