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A Guide on Getting Your Miami Business onto a Billboard

  • Thomas Oppong
  • Aug 13, 2021
  • 3 minute read

Do you have a small business in Miami that you would love to see grow a bit? Have you considered a few different options to get new customers in the door?

If you’ve been looking into the ways that you can get the word out on your Miami business, you’ve definitely taken a moment to consider how you could ramp up your advertising campaign. One of the best ways to do this is to find a great billboard where you can catch the attention of a large audience and hopefully turn that audience into new customers.

If you’ve never gotten a billboard for your business before, you may be unsure of where to start. We’re going to take a look at how you can get your Miami business onto the prolific billboard of your dreams.

Location Is the Key to Success

The most important factor that determines the success of your billboard is where it is located. Luckily, Miami is a great place with plenty of locations that will see a good amount of attention.

Some of the most successful Miami billboards are located along one of the many major highways that wind through the highly-populated city. The top highways in Miami to advertise on are Interstate 195, Interstate 95 Express, and the toll road Interstate 395, also known as Dolphin Expy. Since these roads are traveled by both locals and tourists, they are guaranteed to be seen by a large and diverse audience.

Miami is also a hub for tourism. Your city has plenty of tourist attractions like Bayside Park, Miami Seaquarium, Wynwood Walls, Bayfront Park, and the Vizcaya Museum and Gardens. Many of these attractions offer plenty of billboards in the near vicinity that makes for a great location to advertise your business.

If you’re looking for a specific audience, like sports fans or concert-goers, you should look into the billboards located near one of Miami’s numerous event centers. Hardrock Stadium, Marlins Park, Miami Marine Stadium, and Stadio Soccer all offer plenty of billboard spaces for your to advertise your Miami business.

Figure Out What Kind of Billboard Your Business Needs

Next, you’re going to need to consider which type of billboard will suit your business needs the best. There are the traditional static billboards that have been around for ages, which offer a cost-efficient option that has years of proven results. 

In recent years, advances in technology have offered new, innovative ways to advertise. You can now rent out space on a digital billboard. These offer bright colors, more intricate and attention-grabbing designs, and extras like animation or sounds. 

On top of that, there are the less traditional mobile billboards. These are billboards built onto the backs of trucks or vans. They offer a moving billboard that can travel around the entire city, catching the attention of people who could be anywhere in the city. This is a way to bring the billboard to people, rather than waiting for them to drive by your static one.

All of these billboards have their own strengths so it’s up to you to decide which suits your business best. 

Get Help from One of the Best Billboard Resources on the Internet

Once you have done your research and are able to decide which billboard type and location you would like to use, get someone on your side who understands the billboard business.

There are some great resources out there on the internet that can help you price and rent out the perfect billboard for you. You can check out these websites to compare prices, find out which locations are available for rent, and get a better idea of what the next steps will be for renting a billboard for your business.

Go to a website that will allow you to compare different companies that you could use to get the rental rights to your billboard. They also have the resources you may need to help figure out the logistics of sizing and placement for your logo or any other designs you may want to have on your billboard.

Getting Your Business a Billboard in Miami Could Be the Key to Your Success

If you own a small business in Miami, it’s well worth it to look into your options as far as advertising goes. A billboard is a fantastic way to show your business off to new potential customers and catch the attention of both residents and visitors to come to check out what your business has to offer.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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