Link building is branding.
More than just another activity to rank a website on search, link building should be perceived as a robust tool to help brands stand out and build their authority in their respective industries.
If you seriously invest in link building and take initiatives for proper execution, you’ll get the benefits of brand awareness and brand retention.
Link building can help in setting your brand apart from your competitors. You get to see what types of publications your website is featured in, and how these publishers contextually mention your content or brand.
The more you get cited mentions (backlinks) for your brand, the more your brand becomes visible to your target audience.
Now, that’s just the tip of the iceberg. Here are five primary reasons why lnk building is important and why you need to hire a link building agency.
1. Improvements In Client’s Search Performance
Links are still one of the top rankings factors of Google (and other search engines).
Without links, it’s impossible for search engines to see connections between websites, how they’re relevant to each other, and how each of them affects search industries collectively.
Knowing backlinks can help your website to rank higher in search results, it is best to have a specific team working on this SEO initiative.
Link building is difficult for sure, so if it’s something your marketing team couldn’t handle effectively, you may opt to get outside help – like hiring an agency to build backlinks for your website or clients’ sites.
If you’re looking for an increase in search performance for your clients, then you seriously need link building – either hire in-house team members or get an agency with white hat link building services.
In competitive industries where each ranking website has a robust link building team doing the work to ensure they’re getting high-quality backlinks for specific pages.
So take a look at your website or your client’s site, and get a pulse of the linking behaviour of your competitors’ domains.
You can plug them in a link analysis tool like Ahrefs to see backlink profiles of competitors’ domains. Here, you’ll have to check the linking velocity — which refers to the quantity and frequency of links being built by these brands month over month.
You want to ensure that you’re keeping up with the phase of your competitors’ link acquisition initiatives. If they are getting 15 to 30 links a month from high-quality sites, you should make it a goal to aim for more quantity of links on your end.
With that in mind, you can set expectations with your potential link building agency as to your SEO needs (e.g. quantity and quality of backlinks).
2. Strategic Content Partnerships
Content is always associated with backlinks.
Yes, there may be link building strategies that don’t require much content but it is still content that will persuade industry publishers to link to your webpage.
Another reason link building is beneficial for your brand is that it allows you to create strategic content partnerships.
Content partnerships are simply relationships with experts and authorities of content in your niche.
When doing link building, it may be from your team or from a link building agency, you’re going to reach out to different publishers to secure content placements.
Whether the engagement is just for one-time, or for regular content contribution, you get the benefits of pursuing these publishers for partnerships.
Those content partnerships can, later on, translate into brand advocacy programs, powerful event sponsorships, and even business-to-business partnerships.
Networking is key in scaling businesses. You, as a business owner, would benefit from link building, not just as an SEO need, but from developing your business.
3. Easy Turn Around Time
Link building takes processes to be successful. This includes having specific documents where each and every member of your SEO team must know and apply so they can execute link building campaigns effectively.
If you will hire a link building agency, you don’t need to create and document your link building process. You simply hand it over to your agency — they’re the ones who will do the work.
Different agencies have different timeframes to secure backlinks for their clients. But it’s more practical to have them onboard if you’re expecting a faster turnaround time for backlinks.
4. Long Term Strategy
Without a strategy, any business can fail at a faster rate.
It’s critically important to know the strategy you’ll be using for your link building campaign. This depends on your industry, what your competitors are doing, and your available resources.
If you have partnered with a link building agency, they may have link building strategies for their clients. One or two of which, are scalable enough to provide a higher quantity of links than most average link builders can do.
Furthermore, strategies are meant to be refined. Such in the case with link building, as you get to experience different things in the process, the actions you implement for one link building strategy have to change over the years.
The best link building agencies know how to refine their link building strategies. Given they’ve been working with different clients from different industries, they know what strategy fits and what certain changes to make when issues arise.
That’s an advantage if you partner with a link building company, as they could give you the exact strategy customized for your website.
They could refine the strategy if you get them on board, make sure to deliver high-quality backlinks month over month.
5. Industry Branding
Links can help increase brand awareness, reach, and authority.
If people aren’t much aware of who you are as a business, what you do, and what value you offer to potential clients or customers, you’re losing market share.
It is vital to building your brand, early on, as most consumers today rely on word-of-mouth marketing or referrals. They want to purchase products or services recommended by their peers or networks — so start getting serious about link building and its benefits to your branding as a business.
Start Getting Returns From Investments In Link Building
Every business owner (or any individual) wants to get returns from their investments.
The same is true with SEO, particularly link building. If you invest in the right link building agency, you get returns from your investment.
Choosing one may be hard, as there are a lot of not-so-good agencies who take money for nothing. So find one who can cater to your needs as a client with the help of their strategy, tools, techniques, and resources.
A Link Building Agency