According to research, over 4.5 billion internet users and about 3.5 billion of this number are on social media. Also, approximately 70% of consumers start their buyer’s journey by conducting online research.
Due to the growing prevalence of internet use, companies must leverage these platforms. Increasing online visibility and creating relevant content will drive more traffic to sites and generate more revenue.
Unfortunately, this is a lengthy process that requires a lot of research and time investment. Still., working with the best digital marketing company can help you develop campaign strategies to grow your brand.
Here, we explain selecting the most suitable firm to increase site traffic and get new leads. We’ll also discuss some factors you can consider to narrow down your options and get value for your money.
1. Outline Your Needs
The first and most crucial step to finding a suitable digital marketing company is determining your firm’s needs. If you want to increase awareness for certain services, list your targeted areas and customers.
After that, create a marketing budget while ensuring you don’t include work the in-house marketing team already does.
Once you have a clear understanding of the nature of the services needed, create a brief description of your company. This information will help the marketing firm identify what you do and develop the best promotion strategy for your sites.
Some of the items to add to the summary are:
- A brief history about the company
- our culture and mission
- Demographics of targeted customers
- The goal of the marketing campaign
If you aren’t sure about your brand’s digital marketing needs, consult an expert to get more info. With their services, you can identify gaps and the factors leading to high bounce rates or low lead conversion. The specialist may then recommend specific strategies that will benefit your company.
2. Determine the Type of Agency You Need
Smart marketing companies specialize in different fields to meet diverse client’s needs. For example, some offer general services in that they aim at increasing awareness about your services using several. These may include native advertising, optimizing social media pages, and running ads.
Other brands may provide more specialized digital marketing services like content writing and competitor analysis.
Before settling on a specific company, determine if their area of specialty will meet your needs. If you target the local market, go for a brand within your locality as it is likely to understand the customers’ behavior better.
On the other hand, work with an agency with profound knowledge about the entire market for global reach. This way, you can easily stand out among many brands while still leveraging your local market.
3. Assess Suitability
While many companies offer reliable marketing services, only a few will perfectly suit your needs. Working with one that doesn’t align with your goals may make it challenging to deliver expected results. Besides, it can lead to a strain in your business relationship and, in some cases, conflicts.
Pick the best marketing firm by assessing whether potential candidates are suitable. For instance, if you need to increase ranking on search engines, select a firm or agency specializing in SEO. Additionally, confirm that they have adequate experience in the field to help you generate high ROI.
You should also determine if they apply the strategies they propose to you. One way to do this is by checking their sites to determine which technique they use to increase visibility.
When consulting with companies you consider, it’s essential to determine which brands they worked with before. If possible, request proof of transformation in the marketing KPIs for these companies before and after the services.
With this information, you can assess whether the results generated by the marketer are worth the amount charged. You might also discover unique strategies and adopt them in your company for better campaign performance.
4. Conduct Background Research
When consulting digital marketing companies, you may not gather all the details you need about their services. Hence, it’s advisable to conduct background research on all potential candidates.
First, assess how they handle their clients by checking if they respond to inquiries on their sites. A company that offers good customer service is likely to deliver results and address concerns raised when working with them.
After that, look for relevant reviews about the digital marketing firm on their website and public forums. Here, evaluate factors such as:
- Conflict resolution rate
- Quality of services
- Ability to customize their services according to clients demands
- Punctuality in meeting set deadlines
The research on the brands you consider should also include a professionalism assessment. Reach out to some of your contacts in the marketing industry to inquire about the reputation of particular firms.
Taking this measure can give you more insights into what they offer and the effectiveness of their strategies. Your contact can also suggest companies that create killer content within your digital marketing budget.
5. Request a Proposal
After considering the discussed factors, you may still feel stranded between several options. The best way to narrow down to the best marketing company is by requesting a pitch or proposal. You may do this by emailing or visiting the firms’ local offices.
Once they provide the proposal, confirm if they understood and analyzed the nature services needed. Additionally, check whether the proposed marketing strategies will help you attain specific campaign goals.
For example, if you want to push a specific product or service, assess if the techniques suggested are customizable for that use. Another factor you should look out for in the pitch is the estimated cost of the project.
Requesting a detailed digital marketing proposal can help you compare several firms. Based on the value proposition, it’s easier to determine the appropriateness of each one. This information also enables you to know what to expect when working with a particular firm.
Select the Best Digital Marketing Company
Identifying the best digital marketing company doesn’t have to be a daunting task. With the aspects discussed, you can determine the exact services needed and pick a firm to help generate better returns on investment.