Suppose you are shopping for new shoes. You start your journey online by looking at two different stores. One store’s website shows a basic image of the product.
The second store’s website shows you the image, lets you interact with it, and you can even see how the shoe looks on you virtually. Which shoe store are you going with?
If you are like the 73 percent of people who prioritize the user experience, you will most likely pick the 2nd option. Working with user experience design firms can help your business improve the UX of your company’s website.
Keep reading to learn exactly what is user experience design and how it can improve your business.
1. Help You Grow
First and Foremost, a user experience agency can help your company grow in several different ways. Improving the way consumers interact with your brand can keep them coming back for repeat purchases.
On top of that, a study from Bain & Company shows how a slight 5% increase in customer retention can boost profits by up to 95 percent.
2. Develop Lasting Customer Relationships
As a business owner, you realize the importance of having lasting relationships with consumers.
Research shows that repeat customers can be worth significantly more than new ones, up to 25 times more. By working with a user experience agency, you can improve the UX design to promote repeat purchases.
3. Superior Return on Investment
Making a wise investment to improve your company’s user experience can pay significant returns. We’ve already discussed how a superior UX can boost profits, but it can also save you time.
The less time you spend answering customer questions or directing them to what they are looking for, the more you will have to put back into the business.
4. Establish an Online Presence
In this digital age of information, it’s more vital than ever for businesses to have an online presence.
Working with an seo company will improve your business’s chances of being discovered on the internet. Matching your business’s core services to specific keywords can make it easier for people to find you.
For example, if your own a paint shop offering an assortment of different high-quality paint colors. The SEO services will create content based on what consumers will be looking for out of your business.
If someone searches Google for something like “what paint colors to use” or “local paint,” they will discover your content. Once they interact with the content, it will lead them directly to your services.
By consistently creating valuable content for consumers, you can create a stream of users to your website.
User Experience Design Firms: Is It Right For Your Business?
Now that you how user experience design firms can benefit your business, you may be wondering if it’s the right move to hire one. The user experience definition includes how consumers view your brand, an essential factor in your company’s future potential.
Enhancing the UX will help make it easier to grow and scale your business. To learn more about the user experience and how it can help you, check out the rest of our blog!