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The Secret to Finding The Perfect Virtual Platform for Your Conference

  • Thomas Oppong
  • Sep 22, 2021
  • 2 minute read

Finding the perfect conference venue is crucial for your business and organization to share its mission. If you are seeking alternative conference platforms that allow attendees to participate online, you should seek a platform that can save money, boost attendance, and enhance the conference experience while providing a rich experience. What key features can virtual platforms offer in terms of scalability and engagement and might be better than an in-person experience? 

Space

Just like in a regular conference center, a virtual conference platform can have limits on attendees and provide rooms for both large and small audiences. Both spaces will need features that can direct attention to a single speaker and allow the audience to ask questions. You may want to consider platforms that not only have rooms but also booth spaces and the ability for private messaging. 

Depending on the event, there may be in-person and virtual attendees, and the software needs to handle both. Other options can use virtual worlds, which can help the attendees feel like they are an integral part of the conference environment. 

Features

Aside from space, one of the biggest features your company may be looking for is custom branding through the domain and platform. How will the landing page look and where will branding be incorporated?

The platform should be easy to use for first-time users and have a simple navigation panel for attendees. Are there ways to show multiple types of information, from live streams to videos to documents? Some platforms may include gamification systems that can engage attendees through games for icebreaker events or sessions. 

Accessibility

What kinds of devices can access your event? Does the software allow for access from computers, tablets, and phones? The platform should also conform to web standards for assistive technologies like screen readers. Does the platform provide alternative ways to engage with the platform, such as between video and text? 

Language can also be a barrier in a conference setting. Is there text language translation on the platform controls and for chat room settings for those who don’t speak the primary language of the conference? 

Security

One of the most important considerations might be the online security of the platform. Is the software in compliance with industry standards, such as through ISO/IEC? How is information stored and retained during and after the event? 

Room management and security can also be crucial to the success of your event. Can your organization control who attends? Can your rooms be moderated for speaker importance and audience participation? How are chat rooms and private messaging moderated?

Virtual conferences are becoming more popular because they offer a lot of benefits. They can be cost-effective, eco-friendly, and provide access to experts from all over the world.  When you are looking for the perfect conference venue, it is important to consider what features your event will need in order to be successful. No matter what kind of event your organization or business is hosting, a virtual conference service can meet your needs.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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