Are you looking for help with your business’s website?
Your website is your business’s online presence, a tool that can either make or break your reputation. The more appealing, useful, and interactive it is, the more successful your website will be at generating business for you. If you really want to have a website that builds authority, educates visitors, and generates both leads and clients, you need to prioritize a few simple web design tips.
Keep reading to discover 6 web design tips that are proven to boost website conversions, and give you the edge over your competitors!
1. Make It Clutter-Free
When designing a website, especially a small business website, it’s important to keep it very simple, to-the-point, and clutter-free. When visitors come to your site, you want it to be simple and easy for them to quickly understand what it is you do, and what they should do next.
For example, if the goal of your website is to get consultation calls, then your website should simply direct visitors to that outcome. Avoid having too many distractions that may take them away from that outcome.
It goes without saying in today’s world, but if you haven’t already, make sure your website is mobile-friendly. With up to 70% of web traffic coming from smartphones, it’s important that your site gives visitors the best mobile experience possible.
If your site is not mobile responsive, users will click away faster than you can say, “I’m sorry!”.
3. Built to Capture Leads
In order for your business to survive, you need a consistent flow of leads coming in through your website. The only way to do this is by including an opt-in form on your website that promises to give visitors something for free in exchange for their contact information.
Far too many websites are beautiful looking but not made to convert cold visitors into leads.
4. Use Testimonials
Testimonials will convert more leads into customers and clients than anything else. That’s why it’s absolutely critical to include testimonials on your site if you have them.
Your visitor wants to see that you have a back catalog of happy clients who are ready and willing to recommend you.
5. Add Valuable Content
The most successful types of websites rely heavily on one thing in particular: Content. The key to content that moves the needle in your business is content that solves problems. Help your visitors get a taste of success with your content. This is what all the best websites do.
6. Make Contact Information Clear
Like we mentioned before, when you have people visiting your website, it’s incredibly important that your website is simple and clear. And the same goes for your contact information. If your contact information is hard to find on your website, visitors will quickly move on to your competitors.
Have a look at how a professional web design company can help you develop a stunning website that converts like wildfire. You won’t regret it!
Want More Help Web Design Tips?
Knowing exactly what to do in order to create successful websites for businesses is sometimes overwhelming. That’s why we hope this article has given you some clear instruction on a few key steps you can take to create a beautiful and high converting website.
Each of these web design tips is simple to implement but can have incredible results on your business. So, don’t wait, begin implementing them now!
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