Writing effective SEO for clients is the essential key for any SEO company to stay alive. You need to create content that will attract visitors to their site and show your client what you offer them.
One of the best ways to build your platform is to use someone else’s.
Of course, you can’t randomly post on anyone’s blog or site. You need to build a relationship with your potential client and prove that guest posting for them will be mutually beneficial.
Your guest posts will help get your name out to other potential clients in your niche and help build your clientele. Your clients have already created a following. With guest posts, you can take advantage of that to develop your following and help grow your clients’ following as well.
However, there are specific strategies you need to follow to write compelling guest posts. The most crucial process is, always keep your client in mind.
For tips on writing a great guest blog, check out this strategy article for SEO providers. Here you will find helpful information on creating guest blog posts for current and potential clients.
A crucial element in building your client’s confidence in your work is making it accessible. It would help if you made your guest posts worthwhile for your client and their site.
This handy guide will help you create great SEO content for any client and cater to their individual needs.
Drive Traffic to Your Client’s Website
Effective SEO writing includes backlinking to your client’s site and other partners in your client’s industry. When this happens, you can lead traffic to your client’s site and increase rankings in search results.
Seek out other sites in their niche and their social media. Look at their followers and the most followed presences to get a feel of what customers need in that niche.
Once you feel for your client’s industry, start creating content that appeals to the client and their customers.
Also, ask your client for referrals. If they do not have a substantial online presence, they will likely know those who do in their niche. Linking with those clients can help put eyes on your client’s site and drive traffic to them.
Mention the more prominent sources in your niche, as it will associate your client with these heavy-hitters. Linking them in guest posts will help drive their traffic and bring attention to your client’s website, making it a win for everyone.
Funnel Customers to an Outcome, Not a Homepage
Guest posters often succumb to the fatal flaw of not linking their post to an outcome that will drive more traffic or customers to them. Many times, the guest posts lead back to a homepage.
Even if it is a well-made homepage, this is a huge, missed opportunity and will not benefit your client site or your ability to attract more clients for your SEO business.
Also, keep in mind that your guest post should be editorial and not advertorial. You are informing readers about your niche or talking about a product. While the result is that they will purchase a product, that should not be the primary intent of your writing.
Your goal should be to get the reader to sign-up for an email list or purchase a product. The more leads that your guest post can generate, the more beneficial it will become. Again, you are informing with the hope that they will interact more with the client.
Some examples of focused links can be:
- Niche-specific giveaways. These campaigns could be a product such as an E-book that will appeal to customers within your client’s niche. It must be something tangible that will entice traffic and engagement over time.
- Create a landing page. Landing pages for ads and giveaways help to drive traffic to sites. Linking to discounts if a customer signs up for a mailing list is a common strategy that works often.
- Guest post on topics related to the giveaway. Creating content-based on what you are trying to drive traffic to will bring attention to your site—the more eyes on your content, the greater chance that someone will click on the link.
Don’t waste your clients’ time by linking to random pages or a homepage. Focus your guest posts on driving traffic and increasing search result rankings.
Utilize Your Anchor Text
As a creator of guest post content, you will need to think long-term. You do not want to drive traffic for the short-term but years going forward.
Utilizing an anchor text helps to do this. An anchor text is a text used to link to a post. For instance, this text on guest blogs will help with backlinks in the future.
Creating a network of related content with a purpose ensures future traffic to posts and search engine rankings in the future.
Utilize keyword searches so that your anchor text will lead traffic to guest posts across other sites and backlink to your text.
Backlinks are the key to any successful guest SEO post, so make sure not to neglect this point. Driving traffic to your clients’ sites will help their rankings and help you to create more leads and grow your business.
Also, remember that your SEO content must work for people first and the search bots second. If real humans can’t find your content through search terms, you will need to get the results you or your client want.
Keep it Simple
Guest posts should be accessible to newcomers to whatever the niche is you are creating content. Most of your traffic will come from web search inquiries or backlinks from other sites.
Most of the traffic to client sites is people searching for introductory information and basic information. Guest posts that provide this service receive more traffic over time.
For this purpose, guest posts should be providing information in the most accessible way possible. Choose formats like lists, tip sheets, or step-by-step instructions.
A guest post with an instructional tone and is full of links and resources is the most successful in the long run.
Don’t Ignore the Comments
Visitors will often leave comments on what they read. As the creator of the content, your client will be looking to you to provide the answers.