Around 46% of all Google searches are seeking local information, which shows how important it is to harness the power of local SEO.
Prioritizing your local SEO strategy is the key to growing your business, whether it’s driving online sales or encouraging nearby prospects to visit your store. Perhaps you’ve heard about local SEO, but you’re not sure whether it’s worth your time and effort.
Sounds like you? Don’t worry, you’ve come to the right place. Here are the top benefits of local SEO.
Boosts Online Visibility
Like with a regular search engine optimization strategy, your goal is to appear at the top of the search page on Google. Luckily, local SEO guarantees relevant traffic as you’re targeting customers who are physically near your establishment.
This means you must create a Google company account so you appear on Maps, increasing your chances of being discovered.
Builds a Community
Another reason you should add local SEO to your digital marketing strategy is that it builds a community. Local SEO encourages you to post backlinks near your allocation, which will draw local customers and introduce you to more working relationships.
Once you nurture a relationship with clients, then you can use a referral program to raise awareness of your business.
Local SEO is one of the most effective business tools because it drives sales. Even if a nearby customer doesn’t initially pop into your store, knowing you’re there will prevent them from ordering products from a competitor.
As a result, this internet marketing strategy means you’ll see a rise in online and offline sales.
Generates New Reviews
Reviews set the first impression of your business so you must constantly gather them. If you’re struggling to generate more, then use local SEO so customers can leave one easily. ]
As a general rule, getting more reviews shows Google that customers love your business and they will boost you to the top.
Unlike other digital marketing strategies, focusing on your local SEO is a fantastic investment. You needn’t spend thousands on a campaign; instead, optimize your Google My Business page and watch the sales roll in.
Note, to make this effective, fill out every field including your social media pages and website. This means that even if a customer doesn’t physically enter your store, it invites them to potentially purchase your site.
Further, most customers use the “near me” option when searching for businesses. So, when you rank highly (thanks, local SEO!), then you can reduce your PPC ads and funnel that money elsewhere.
Benefits of Local SEO
Hopefully, after reading this article, you’re familiar with the benefits of local SEO.
Local SEO offers business fantastic ROI, boosts online visibility, and drives sales. It’s also an important strategy as it generates new customer reviews and helps you nurture a community, which is the lifeblood of every successful business. Good luck!
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